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Introduction to Competitors

The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market.

Competitor analysis is important because: It will help you recognize how you can enhance your own business strategy. On KAWO, we help you easy access competitors’ public data and top content.

How many channels does KAWO support?

KAWO supports tracking WeChat, Weibo, Douyin, WeChat Channel, Kuaishou and Xiaohongshu (Red)’s competitors.

How many competitors can I add to each channel?

For Core Plan, you can add up to 10 competitors across all channels.

For Core+ Plan, you can add up to 60 competitors across all channels.

We don’t have a specific number for each channel, you can distribute your quota the way you want.

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