After adding competitors and grouping competitors in KAWO, brands can easily search their competitors’ top content or any content with specific keywords in order to analyze their competitor’s efforts on seven mainstream social media platforms in China – WeChat Official Accounts, WeChat Channels, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili.
What is full-text search and what’s its main use?
Using a data structure called an inverted index, which is designed to allow very fast full-text searches, KAWO Competitors allows users to search and analyze huge volumes of data quickly and give back answers in milliseconds.
How does it work?
Step 1: Take Weibo competitors as an example. Click Weibo under Competitors.
Step 2: Select Top Content
Step 3: Select the Date Range you want.
Step 4: Search the keyword to analyze competitors’ top content and performance.
Note that you can toggle between the Grid and Table for displaying the data you searched.