After adding competitors and grouping competitors in KAWO, brands can easily search for their competitors’ top content or any content with specific keywords in order to analyze their competitor’s efforts on seven mainstream social media platforms in China – WeChat Official Accounts, WeChat Channels, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili.
What is full-text search and what’s its main use?
KAWO Competitors provides users with full-text search and analysis capabilities using an inverted index data structure, which allows very fast full-text searches.
How does it work?
Step one: Let’s take Weibo competitors as an example. Select Weibo from Competitors.
Step two: Select Top Content.
Step three: Select the Date Range you’d like to use.
Step four: Analyze the top content and performance of your competitors by searching for the keyword.
For displaying the results of your search, you can toggle between Grid and Table.