Social listening refers to the total amount of information generated and the scope of dissemination of a brand, product, topic or individual on social media platforms. It is an important indicator for measuring the influence of social media.
The functions of social listening:
- Spend money on investing in social media resources and quickly interpret the dissemination situation through social listening.
- Discover industry opportunities in a timely manner, identify new marketing trends within the category, and achieve brand growth.
- Find out what marketing content competitors are creating. On which platforms do they perform best? Quickly obtain competitive intelligence to formulate effective operational strategies.
- Monitor the performance of each stage of the campaign. Quantify the campaign’s effectiveness in an intuitive way and conduct a review based on the results.