1.Social Listening

The number of posts on social media platforms

2.Engagement Volume

The total engagement volume of Douyin, Kuaishou, and Weibo = the number of comments + the number of likes + the number of forwards;
The total engagement volume of WeChat = the number of likes + the number of “views” + the number of comments + the number of forwards;
The total engagement volume of Bilibili = the number of bullet comments + the number of comments + the number of likes + the number of coins + the number of favorites + the number of forwards;
The total engagement volume of Xiaohongshu notes = the number of comments + the number of likes + the number of favorites + the number of forwards.

3.Net Sentiment Rate

Analyze the online word-of-mouth by calculating the proportion of positive and negative evaluations of the current analysis object on the Internet.

NSR = (Positive sentiment value – Negative sentiment value) / (Positive sentiment value + Negative sentiment value) * 100%.

4.Author Profile

PGC refers to the expressions made by experts, media, and Key Opinion Leaders (KOLs). The content generated by them usually has a high level of professionalism.

UGC refers to the voices of consumers and ordinary netizens who are not from official or professional backgrounds.

5.Regions

The IP address of the post publication