1.Social Listening
The number of posts on social media platforms
2.Engagement Volume
Douyin, Kuaishou & Weibo Total Engagement = Comments + Likes + Shares
WeChat Total Engagement = Likes + Reads + Comments + Shares
Bilibili Total Engagement = Bullet Comments + Comments + Likes + Coins + Collections + Shares
Xiaohongshu Note Total Engagement = Comments + Likes + Collections + Shares
WeChat Channels Total Engagement = Recommendations + Comments + Shares
Zhihu Total Engagement = Likes + Comments
3.Net Sentiment Rate
Analyze the online word-of-mouth by calculating the proportion of positive and negative evaluations of the current analysis object on the Internet.
NSR = (Positive sentiment value – Negative sentiment value) / (Positive sentiment value + Negative sentiment value) * 100%.
4.Author Profile
PGC refers to the expressions made by experts, media, and Key Opinion Leaders (KOLs). The content generated by them usually has a high level of professionalism.
UGC refers to the voices of consumers and ordinary netizens who are not from official or professional backgrounds.
5.Regions
The IP address of the post publication
