Help Center

Support Releases Search

KAWO’s Reporting & Competitors Data

KAWO tracks reporting data and competitor data from different sources:

  • Reporting data comes from the account’s API, which is official data.
  • Competitor data comes from public data, which Weibo comes from KAWO’s own tracking tool, WeChat, Douyin, Kuaishou, WeChat Channels and Xiaohongshu come from Newrank.

Why is the account’s backend data sometimes different from KAWO?

This may be caused by the difference in data update frequency between the platform’s backend and the KAWO’s backend. The data update frequency of the KAWO’s Reporting varies from hourly, every 6 hours to daily. While the social media platforms’ backend data update frequency is normally on daily basis. The time difference in obtaining the data can sometimes cause discrepancies.

You can see the metrics definition and its update frequency by mousing over certain metrics.

Why are the Weibo Engagement data in Reporting different from those in the Competitors?

This is because the Engagement data is calculated differently in the two modules:

  • The Engagement data in Reporting is calculated in the same way as the Engagement data in Weibo’s backend, which includes the number of reposts, comments, and likes. Note: The likes only include the likes of the post itself.
  • The Engagement data of the Competitors Module come from the public data, which includes the number of reposts, comments, and likes. Note: The likes also include the likes of the comments under the post. Therefore, this data is generally higher than the data in Reporting.

Settings

WeChat

Weibo

Post Statistics

Tag Insights

KPIs

Competitors

WeChat

Weibo

Post Statistics

Tag Insights

KPIs

Reporting

WeChat

Weibo

Post Statistics

Tag Insights

KPIs

Campaigns

Coming soon…

Planning

Calendar

How to post Weibo

WeChat QR Codes (Coming Soon)

Xiumi Integration

How can I add / delete a user?

There are two types of users on KAWO: Organization Owner and Brand User.

Add Organization Owner(s)

Step 1: Click “Setting” on your organization page.

Step 2: Click “User”, and add user(s) email.

User(s) who has been invited will receive an email including his/her login information. They can change their password on KAWO.

Add Brand User(s)

Step 1: Click “Brand Setting” on the brand dashboard page.

Step 2: Click “User”, and add user(s) email.

User(s) who has been invited will receive an email including his/her login information. They can change their password on KAWO.

Delete Organization Owner(s) / Brand User(s)

The way of deleting Organization Owner(s) or Brand User(s) is the same.

Click on the trash icon beside the user’s email address to delete him/her from your account.

How to Set Up the KPI?

For different social media platforms, we need different dimensions and metrics to measure our KPIs. With KAWO, you can easily set your own KPIs and track the progress of your goals at all times.

How to set up KPI in KAWO?

First step: Find ‘KPIs’ in ‘Reporting’

Second step: Click on the top right corner to add ‘New KPI’

Third step: Select the social media platform you want to add the KPI to, the date range, the metrics and the numbers/ratios you want to achieve

After adding KPIs, you can see the progress of your KPIs in this interface.

You can also see it in the ‘Dashboard’, all the information is at your fingertips.

Weibo Reporting Data & Competitor Data

KAWO tracks Weibo reporting data and competitor data from different sources:

  • Reporting data comes from the account’s API, which is official data
  • Competitor data comes from public data

Why Is My Weibo’s Engagement Data Different To Engagement that I Have In Competitor’s Data?

This is due to the two different ways of calculating engagement:

  • Weibo Engagement Data comes from the Weibo back-end (数据助手). It contains Like, Comment and Repost, which Like only include likes to the post.
  • Competitor Engagement Data comes from each post’s public data. It contains Like, Comment and Repost, which Likes includes likes in the comments.

How to Create a Weibo Post

Before creating a Weibo post, users need to open the Weibo Editor on KAWO. There are two ways to open the Weibo Editor.

Option 1: Click on the red square on the top right corner, and choose “New Weibo”.

Option 2: Click on the “Planning” and “Calendar”, then click the “+” and “New Weibo”. Click the “Open full post view”. 

Weibo Editor full page as below.

Now users can input the post copy, add assets and schedule the release time.

Click “Meta” after the copy, assets and release time have been set. Add the tags, follow the approval process per needs and click “Schedule Post”. The post will be scheduled or released on Weibo on time.