At the moment, auto-tags in KAWO can’t be untagged. Some users reported that since auto-tags are not mutually exclusive, the value of post-performance turned out to be inaccurate.
While we are trying to solve the problem, here is a quick fix to the issue:
Step 1: Click Add Category to create new tag categories that function as auto tags.
Step 2: Set the new tags as Mutually Exclusive so that the data in the new tag categories won’t be double-counted.
Tagging Performance Logic
How is my tagged content performance calculated?
Take the screenshot below as an example, the equation for calculating the value of Performance for metric Average Impressions is:
Performance = Average Impression of the tag / Average Impression of all tags -1
which is 34% = 100k / 74.9k – 1
Note that the final result is rounded to the nearest whole number here.
The same logic applied to the rest of the metrics as:
Performance = Metric of a certain tag / Metric of all tags -1
Note: When the number of tags in the category is greater than 6, the base number of the performance is the median of all tag groups; when the number of tags is less or equal to 6, the base number of the performance is the average (total/post number in the whole category; not the zero performance category).
Account-Wide Stats vs Post Stats
Metrics in KAWO are available in two ways and this often seems to create confusion when stats for the same date range don’t match. The diagram below explains the differences between the two ways of calculating stats.
Step one: Go to your profile and click on Profile Settings.
Step two: Click on Notifications, and adjust the default settings to meet your needs.
Data Discrepancy Explained
Discrepancies between KAWO Reporting and KAWO Competitors:
Difference in public data and your own data: KAWO Competitors provides public data, while KAWO Reporting tracks and analyzes the data from your authorized accounts. Hence, the later one includes more metrics and is more accurate.
Minor difference in calculation: KAWO’s definition of Engagement is the total number of comments, reposts, and likes received in the date range selected. Weibo’s Engagement in KAWO Competitors also includes Likes to Comments, while KAWO Reporting doesn’t.
The discrepancy between real-time data and KAWO Data Center:
When exporting post data from KAWO Data Center, you might notice a discrepancy between KAWO and the actual post page, and that’s because of a limited time range of data tracking in KAWO. Take Weibo as an example, KAWO tracks a Weibo post for 10 days after publishing, meaning impressions or engagement the post receives on the 11th day won’t be tracked.
The discrepancy between KAWO Data Center and KAWO Reporting:
KAWO Data Center and Reporting provide you with post-level data and account-level data respectively.
After adding competitors and grouping competitors in KAWO, brands can easily search their competitors’ top content or any content with specific keywords in order to analyze their competitor’s efforts on seven mainstream social media platforms in China – WeChat Official Accounts, WeChat Channels, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili.
What is full-text search and what’s its main use?
Using a data structure called an inverted index, which is designed to allow very fast full-text searches, KAWO Competitors allows users to search and analyze huge volumes of data quickly and give back answers in milliseconds.
How does it work?
Step 1: Take Weibo competitors as an example. Click Weibo under Competitors.
Step 2: Select Top Content
Step 3: Select the Date Range you want.
Step 4: Search the keyword to analyze competitors’ top content and performance.
Note that you can toggle between the Grid and Table for displaying the data you searched.
With Competitor Groups created, you can easily sort out competitors’ performance data so as to benchmark yours against the industry. Also, the full-text search allows you to quickly search your competitors’ top content or any content with specific keywords that you want.
How to group competitors in KAWO?
Step 1: Go to Brand Settings.
Step 2: Select Manage Competitor Groups.
Step 3: Take WeChat OA as an example. Select Add New Competitor Group to group the competitors from the same category.
How many competitors can I add?
If you are on the KAWO Core package, there is a total of 10 competitors across 6 networks can be added to the KAWO account. For Core+ users, the total is 60. Note that KAWO has no limits on the number of competitor accounts added to each platform, and users can allocate the quota as needed.
Configuring Post Approval
What are the approval modes in KAWO my team can use?
Anyone can approve. It’s a flexible way to support teams without hard appeal requirements.
One-step approval. Each piece of content requires one approval with one or more users able to approve.
Two-step approval. Each piece of content quires two-step approval with one or more users able to approve.
How to configure approval for my brand?
level3 page explaining how to organize Media Library