Introduction

This collaboration launches a heavyweight cross-platform function integration solution: without switching platforms, Hootsuite users can directly download and install the KAWO app within the Hootsuite product, and after logging in, they can seamlessly access KAWO’s core functions. This enables users to easily achieve one-stop integration, viewing, and management of overseas and domestic social media data.

This help document will break down the complete process for you in detail, from installing the KAWO app and logging into your account to using its features. It will help you quickly get started with this convenient function and fully leverage the collaborative value of cross-platform social media operations.

Installation Guide

Step 1: Contact the KAWO team to activate the Hootsuite integrated app permission

Before installing the app within Hootsuite, please first contact the official KAWO team to apply for activating the Hootsuite integrated app permission for your brand account or the entire organization. Only after the permission is activated can you proceed with the subsequent app installation and usage operations.

Step 2: Search for the KAWO App in Hootsuite

1.Open the Hootsuite platform and locate App Directory in the left navigation bar (you can find it by clicking the “More” option）；

2.After accessing the App Directory, enter “KAWO” directly in the search box to quickly locate the KAWO application.

Step 3: Install the KAWO App

After locating the KAWO app, click the “Install” button on the app card. The system will complete the installation automatically. Once the installation is successful, click “Open” to start using the KAWO app.

Step 4: Log In to KAWO to Start Using It

1.After successful installation, you can also navigate to Plan > Content in sequence via the left navigation bar, where you will find the KAWO app entry in the corresponding menu.

2.Click on the KAWO tab. On the login screen, enter your KAWO account and password to complete the login. After a successful login, you can directly use KAWO within Hootsuite.

Notes: When using the KAWO app in Hootsuite, you can only perform data viewing and downloading operations. The functional permissions you have in this app will be fully consistent with your user permissions on the KAWO native platform, ensuring the uniformity of permission management.

So far, the entire process of activating, installing, and logging into the KAWO × Hootsuite integrated app has been fully covered. With this feature, you can efficiently integrate cross-platform social media data and significantly improve the efficiency of your operation and management.

If you encounter any issues during the operation, you can contact the official KAWO customer service team or your dedicated account manager at any time. We will provide you with timely technical support and guidance.

Thank you for choosing the strategic collaboration solution between KAWO and Hootsuite. We look forward to empowering and enhancing the efficiency of your social media operations!

KAWO’s Weibo data is directly obtained through official Weibo API connections, ensuring the authenticity and validity of the data. You only need to access the Weibo Creator Center via https://me.weibo.com, find and click the “View Detailed Data” button, and you can quickly locate the corresponding section of KAWO data in the Creator Center.

KAWO’s Weibo data is divided into “Account Data” and “Post Data”; similarly, the data analysis in Weibo Creator Center is also categorized into “Account Data” and “Post Data”.

Corresponding Relationship of Account-Level Data

The “Data Overview” section in Weibo Creator Center presents the account-level data of a Weibo account, which corresponds to the data indicators under the “Reports” menu bar in KAWO.

Corresponding Relationship of Post-Level Data

The analysis of individual Weibo posts and individual videos in the “Post Analysis” and “Video Analysis” sections of Weibo Creator Center presents the post-level data of the content published by a Weibo account. This corresponds to the data of individual posts displayed in the “Data Center” and “Global Search” sections of KAWO.

Note: The analysis of individual posts in Weibo Creator Center is part of a paid module and can only be accessed after activating the premium privileges of Weibo Data Assistant.

Before starting the configuration, please confirm your current browser.

Currently, KAWO Assistant supports installation on Chrome and Edge browsers. Please follow the corresponding steps below based on your browser and network environment.

For Chrome Users with VPN Access

• If you are a Chrome user and have a VPN, please click the link below to add KAWO Assistant to your browser directly:
  • [Click here for Chrome users with VPN]
• After successful installation, you can find the installed KAWO Assistant extension at: chrome://extensions/
  • Please ensure the extension toggle is always enabled whenever possible.

For Edge Users or Users Without VPN

Step 1: Open the Extensions Installation Page

• Click the link corresponding to your browser to open the extensions installation page:
  • For Chrome: Click [chrome://extensions/]
  • For Edge: Click [edge://extensions/]

Step 2: Enable Developer Mode

• After opening the extensions installation page, enable Developer mode (for Chrome) or Developer Mode (for Edge).

Step 3: Install the Extension

• Click the button below to download the installation package, then drag and drop the package directly into the extensions installation page to complete the installation:

• After successful installation, turn on the extension toggle (please ensure it is always enabled whenever possible).

Congratulations on completing the configuration! You can now start using KAWO.

I. Function Introduction

The Organizational-Level Data Center is a feature developed by KAWO to meet the needs of multi-brand and multi-platform social media management. It supports unified viewing of post data from all brands under the organization across platforms such as WeChat, Weibo, Douyin, Kuaishou, Bilibili, and Xiaohongshu, etc. at the organizational level. By integrating multi-platform post lists, custom data views, precise filtering, and data export functions, it helps users efficiently analyze the social media content performance of the entire organization and simplifies cross-brand data management processes.

II. Usage Steps

1. Access Entry

• After logging into the KAWO system, under the 【Stats】 section at the organizational level, a new 【Data Center】 entry is added to the left sidebar. Clicking on it will take you to the organizational-level data center page.

2. Custom Views

2.1 View Creation

• Default View: The 【Default View】 will be displayed upon the first entry.
  • Please note: The 【Default View】 cannot be modified, hidden, or deleted (only duplication is supported).
• Creating a New View: Users can click the 【Create View】 button at the top of the page, and the system will generate a new view based on the default settings of the current platform.

• Basic Operations: Clicking the 【⋮】 button next to the view will trigger the following operations:
  • 【Rename】: Modify the view name;
  • 【Set as Default View】: Automatically display this view upon next entry;
  • 【Copy】: Generate a copy of the view;
  • 【Hide View】: Hide the view in the view list.
    • Hidden views can be restored in 【All Views】 at the top right corner;
  • 【Delete】: Delete the custom view;
  • 【View Permissions】: Set the view permission as Private View or Public View (detailed below).

2.2 View Modification

• Edit columns: Click 【Columns】to configure the fields displayed by default in the view. You can adjust the display order by dragging the selected metrics up or down on the right side.

• You can perform filtering by date, brand, etc. Any modifications to the view (including filtering) will be automatically saved to the view configuration once saved.

2.3 View Permission Settings

• Private View:
  • After setting the view as a “Private View”, it will only be visible to you.

• Public View:
  • After setting the view as a “Public View”, it will be visible to all users within the organization.
  • The visible data of all users will be subject to their own permissions. For example, if you have permissions for brands A, B, and C, while another user X only has permissions for brands A and B, when X views the public view, they can only see data for brands A and B.
  • Any modifications made by you as the view owner will be visible to other users in the latest version once saved.

• Note: Organizational owner will have the highest permissions and can modify or delete views.

3. Introduction to Other Functions

3.1 Post Content Preview

• Click on the post title, and a mobile-style preview window will pop up on the right, displaying the complete content of the post (consistent with the preview effect in the Brand Data Center);
• You can preview or download the post.

3.2 Data Download

• Click the 【Download】 button at the top right corner of the page, and you can choose between XLS or CSV format;
• The downloaded content includes all visible metric data under the current filtering conditions.

3.3 Global Content Translation

• KAWO supports both Chinese and English versions of all post content. You can freely search and download in the current language mode. （if you currently do not have this feature, please contact KAWO CS team）