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Welcome to KAWO’s Help Center

Getting Started

Everything you need to get up to speed with our platform. Plus some hidden tips and tricks.

Planning & Collaboration

Work more smoothly with your colleagues to create awesome content.

How Long Does KAWO Track Each Channel’s Data?

KAWO tracks the length of each brand’s post data differently:

  • WeChat: 7 days after post published
  • Weibo: 10 days after post published
  • Douyin: 99 days after post published
  • Kuaishou: 99 days after post published.

For competitors:

  • WeChat: 3 days
  • Weibo: 10 days
  • Douyin: 7 days
  • Kuaishou: 7 days
  • Little Red Book: 7 days
  • Channel: 7 days

Can KAWO Track Historical Data

KAWO starts tracking data when brand’s social channels connect on KAWO.

However, in order to track historical data, KAWO will need to develop custom API for each brand. There will be an extra cost for it. Please contact our sales team for further information [email protected]

What is an organization owner / a brand user

Currently KAWO has two layers of overview, Organization Overview and Brand Overview.

User(s) who is invited in Organization Overview will become Organization Owner. He/she has the right to oversee all the brands performance under the organization, and the billing.

Organization Owner also has the right to set up each brand’s approval process and add/delete competitors within the organization.

User(s) can also be invited in a single brand as a Brand User. He/she is only able to access the brand and operate within the brand.

*KAWO has no limitation on adding users.

Inspiration Management

Inspiration allows you to pull content from relevant social media networks which then gets automatically fed into your brand. KAWO supports various global and Chinese networks such as Facebook, Twitter, Instagram and Weibo. The max amount of sources that can be connected to KAWO is defined by your KAWO billing plan.

Once content has been pulled into KAWO from your inspiration networks you can create a new Weibo post taking advantage of its images and copy. Additionally any images and videos can also be found in the Media Library.

Note that to prevent clutter, KAWO only retains new content from inspiration networks for 90 days, from the date that content was pulled in. Images and videos are also removed after 90 days but can be manually added to be kept permanently in your brands Media Library.

Syncing articles from Xiumi into KAWO

How to bind your Xiumi account to KAWO

If this is the first time you have added an article you will be asked to bind your KAWO and Xiumi accounts.

Step 1: On the WeChat edit view click “Add Article” and then select “Xiumi Gallery”

Step 2: Bind your Xiumi Account and connect it.
Note: You will need to click on your profile to make sure it is connected successfully.

How to sync an article from Xiumi into KAWO

There are 2 ways to sync articles from Xiumi to KAWO:
Note: only the second method allows other users to edit the same article.

Method 1:

Step 1: Click “My Article”

Step 2: Chose an article you’ve saved in Xiumi, click “Export (导出)” and choose “Sync to KAWO (同步到KAWO) “

Step 3: You will see the article shown in KAWO’s Xiumi Gallery. Click on the article and click “Add Xiumi Article to Post”

Method 2:

This allows you and your teammate to edit the same article.

Step 1: Click “My Team”

Step 2: Create/Chose a team(you’ve created), click “Team Content(团队内容)” you will see the article previously saved in your team.

Step 3: Chose an article you’ve saved in your team, click “Export(导出)” and choose “Sync to KAWO(同步到KAWO)”

Step 4: Then, you will see the article shown in KAWO’s Xiumi Gallery. Click on the article and click “Add Xiumi Article to Post”

How to add articles from “My Articles (我的图文)” into “My Teams (我的团队)” on Xiumi

If you intend for multiple users to edit the same article, you must perform this step, then follow “Method 2” above to sync the shared articles into KAWO.

To create My Teams, you can visit:

How to unbind a Xiumi account from KAWO

In your KAWO account, go to “Setting”, choose “Xiumi” to unbind your account.

Reviewing and approving WeChat articles

KAWO lets your team collaborate and create easy workflows for feedback and approval of your social content. 

While leaving comments on Weibo and Douyin posts is more straightforward, this process is often more complicated for WeChat. With KAWO, you can comment on a specific part of a WeChat article. This creates small comment threads that can be resolved one by one. 

WeChat article comments and approvals work best on Desktop and our WeChat mini-program.

Firstly, save and schedule a WeChat post.

On Desktop

 Step 1: Click “Edit Article” in KAWO’s editor

 Step 2: Click “Comment” 

 Step 3: Click any sentence or picture to leave the comments

 Step 4: Click “Solve” once the changes have been changed
*You are able to @ your team member in the commenting area, and the person who has been @ by you can reply in the comment box

Step 5: Click “Meta” to approve the article. * This feature only applies to the content approver

With the WeChat mini-program

Many teams rely on communication via WeChat for their approval process. This quickly becomes messy. With our WeChat mini-program, you can share content with your team on WeChat, while keeping track of the feedback and approval process in KAWO.

Firstly, you have to enable the mini-program for the post:

Step 1: Click top right button on the WeChat editor “Mini-Program” to enable mini-program

Step 2: Scan the QR code, login with KAWO account if you are a KAWO user, or else login with WeChat account. 

You can share your content with your team on WeChat by using the mini-program.

Leaving comments in WeChat mini-program

Step 1: Click “Comment”

Step 2: Click any sentence or picture to leave the comments

Step 3: Click “Solve” once the changes have been changed

Step 4: Approve article