Weibo

For most companies, launching into China’s social stratosphere can seem like a daunting task. Among the ever increasing number of platforms, brands are often forced to enter the debate between China’s social goliaths, Weibo and WeChat.

How are they different? Which is better? Is one replacing the other?

To begin with let’s get this straight, you can’t link from Weibo to WeChat and the cross platform functionalities leaves something to be wanted. However, when harnessed correctly these platforms can be used in unison, not just as separate entities, but in a complementing manner to achieve marketing goals.