China Social

In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs here and here. But among thousands and thousands of KOLs, how do you go about choosing “the one”? 

In our experience, we’ve found that the four components listed below are absolutely necessary in picking a KOL to partner with.

Launched at the end of 2013, in some ways ‘nice’ can be considered China’s answer to Instagram. However, with over 20 million users, 1.2 million daily active users, and a rapidly increasing fanbase, ‘nice’ is much more than meets the eye.