China Social

Brands are demanding more data and China insights from their agencies. They don’t want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they can’t read Chinese, they still want to feel connected to their brand presence in China.

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China.

A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In total 11,580 survey responses were received from social media executives in 50 cities in China. We have selected the 4 most interesting graphics to get you up to speed.

Change is necessary but can be painful.

We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work.

Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working.

Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years.

For the past 100 years technology has been changing how we work and with AI on the horizon we can expect the rate of disruption to increase. Recently Jack Ma (马云) CEO of Alibaba said he thinks eventually even CEOs might be replaced.

In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs here and here. But among thousands and thousands of KOLs, how do you go about choosing “the one”? 

In our experience, we’ve found that the four components listed below are absolutely necessary in picking a KOL to partner with.