We analyse social media trends and opportunities for brands to implement social strategies. We also explain social media related concepts and platform features.
If you’ve ever worked with a spreadsheet that contains thousands of rows of data, you feel my pain. Human brains are not capable of identifying trends just by looking at data dumps alone. This is why...
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Brands are demanding more data and China insights from their agencies. They don't want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they...
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At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it's important to get to know social media executives in China. A...
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Change is necessary but can be painful. We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work. Whenever your team starts using new software there will...
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Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years. For the past 100 years technology has been changing...
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In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs...
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