We analyse social media trends and opportunities for brands to implement social strategies. We also explain social media related concepts and platform features.
In our previous post we covered why the social media landscape in China is so different from the rest of the world. In this post, we will take a look at how rapid changes in Chinese economy have changed the Internet landscape – mainly because of the people accessing it.
How has the profile of Chinese netizens changed over the past 20 years?
What trends have these changes brought along for Chinese internet users?
What these changes mean for your China content strategy?
This content is adapted from our Ultimate Guide to China Social Media Marketing 2022. As the name suggests, this is theguide to read if social media marketing in China is on your radar. If you haven’t read it yet, here’s the link to the full guide!
We recently published our Ultimate Guide to China Social Media Marketing 2022. As the name suggests, this is theguide to read if social media marketing in China is on your radar.
This is the first post in a long series of breaking down each chapter and/or section within the guide. If you haven’t read it yet, here’s the link to the full guide!
You probably know that you can’t access networks like Facebook, Instagram, YouTube and many more in China. In this post, we’re tracing back to how the internet in China became what it is today!
When and how did internet become a thing in China?
Who were the first internet users in China?
Why is the social media landscape so different in China?
What does it all mean for your marketing strategy?
Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.
This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!
Adding images to your content makes your posts more engaging, fun and memorable. However, the worst thing you can do today is posting an incorrectly sized photo to your social channels. In this article, we will cover free image resizing tools to compress your photos for social.
Everyone in marketing is talking about digital transformation, but few are really doing it.
2021 is the year when genuine digital transformation is needed more than ever. Marketing teams in China currently operate in a state of chaos and chronic inefficiency. When the work was easy and the money was flowing, this wasn’t a big problem. Now, growth is slowing, competition is fierce and wages are rising.
