Has The WeChat Time Capsule Bubble Burst?

January 25, 2019 |

WeChat’s Time Capsule launch has failed. That’s what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many time capsules they saw per week.  In the 14 days we captured usage declined by 34%. Weekends saw increased…
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Find Your Social Crew: 2017 Social Media Executive Report

April 24, 2018 |

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社,人人秀,新媒体管家,上线了). In…
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How to Drive Change in Your Company

Change is necessary but can be painful. We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work. Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working. Of course, the alternative to…
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Awesome Workflow for WeChat

March 19, 2018 |

At KAWO, we believe that great teams create great content. Meet Katherine and Alex… First, Katherine creates a 6-month plan using calendar events and draft WeChat posts. Alex gives his feedback by leaving post comments. Katherine writes the content using KAWO’s intuitive article editor. Once she’s done, Alex provides detailed feedback using inline comments. Revisions…
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How to Make GIFs for WeChat – Ultimate Wechat Stickers Guide

February 28, 2018 |
Using GIF’s is a great way to express yourself and even better when it’s a customized one. But what if you are not familiar with Photoshop, Camtasia Studio, or Adobe Premiere? In this article, we will show you very simple different ways that will allow you to create your own customized GIFs for WeChat.  Just remember: no matter what tools you use, the GIF should be smaller than 300KB (although files with 250KB also may have issues). Otherwise, you will end up with a still picture. Keep reading...

How to Register a Toutiao Publisher Account?

November 22, 2017 |

Toutiao, or Jinri Toutiao (literally “Headline Today”) is a fast growing Chinese social media platform that you can’t overlook. Powered by artificial intelligence, it analyzes content and user behavior and tailors the feed to users’ interests. In September 2017, Toutiao announced to had achieved 120 million of daily active users. Single user in-app time reaches…
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KAWO’s Guide to Posting Schedule

November 14, 2017 |

Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan. Have questions about how to do that? Watch this video…
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KAWO Feature: Setup Guide

November 8, 2017 |

Our goal at KAWO is to make your job managing social media easier. We know it is hard to keep yourself updated about all the new features we are constantly releasing. Today, we are introducing the Setup Guide that will help you manage social media more efficiently with less effort. Setup Guide will introduce you…
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“Sang”: The trend of negative messages on Weibo & WeChat

November 1, 2017 |

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already…
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Job: JAVA Back-end Engineer

October 30, 2017 |

We are looking for an experienced JAVA developer to join our team and help develop KAWO’s back-end services. You’ll play an important part in a small (but growing) team to build, deploy and maintain new features of KAWO’s enterprise social media management platform. KAWO is an exciting, fast growing company in a lively environment with…
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New Powerful Intelligent Scheduling Feature Exclusively in KAWO

March 17, 2016 |

Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature…
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Will Apple Pay Succeed in China?

February 18, 2016 |

Apple launched its mobile payment service in China today, after announcing it yesterday on its official website. The process started back in December of 2015 when Apple announced its partnership with Union Pay, and now it already has 19 of China’s biggest lenders as partners – which mean 80% of credit and debit cards in China…
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Best Times to Post to Weibo During CNY

January 26, 2016 |

It’s the “Super Bowl” of Chinese social media. “Le guerre finale” of digital marketing. The “Championship of Champagne Living”…okay, well maybe it’s none of those things but in reality the Chinese New Year presents digital marketers and brands alike with an unreal opportunity to cash in on an eager Chinese audience. And in the year…
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Weibo to Remove 140 Character Limit

January 22, 2016 |

Weibo has announced that it will soon remove its 140 character limit. This news comes only 2 weeks after Twitter confirmed that they are testing 10.000 character tweets. Weibo CEO Wang Gaofei has made public that paid Weibo members will have the new limit starting from January 28, while others will have to wait until…
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What We Learned by Pitching to China’s Top Agencies (It’s Not Pretty)

December 14, 2015 |

For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made…
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Meet the Team: James Chang

December 9, 2015 |

This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve worked in KAWO for around 6 months now and I take care of the BD aspects along with Andrew…
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Meet the Team: Alex Duncan

December 1, 2015 |

This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve been at KAWO for 2 years and I am the Product Lead / UX Q: Tell us a little…
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NEW Feature: WeChat Analytics

November 25, 2015 |

With the release of KAWO’s WeChat integration, We’ve had lots of positive feedback and we’re busy releasing new features on a weekly basis. In the data driven age that we live in, we knew that analytics would be the next frontier in improving users WeChat experience on KAWO. WeChat Stats is the first step in…
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NEW: Schedule WeChat Posts with KAWO

November 17, 2015 |

After months of hard work we are now launching our first WeChat feature, allowing users to schedule WeChat posts using KAWO. Many of the accounts on KAWO see the most engagement late in the evening or early in the morning. For the people managing those accounts this means logging on to publish posts outside of…
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KAWO Makes Shortlist at Campaign Innovate

October 19, 2015 |

KAWO was announced last week as a shortlisted candidate for Campaign Asia’s Campaign Innovate award, which seeks to recognize top technology that’s innovating the marketing and advertising industry. Along with 11 other candidates, KAWO will compete to be one of the four finalists who will then go head-to-head via a video pitch session with the…
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Made in China: Understanding Chinese Social Media

September 14, 2015 |

It’s no secret that China has blocked some widely (read: globally) used social media platforms such as Facebook, Twitter, Youtube, Instagram, Snapchat…the list goes on. With the help of VPN’s (Virtual Private Networks), mainland netizens (sometimes) can bypass “The Great Firewall” and surf on blocked websites.  Nevertheless, not many netizens are willing to pay the…
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Starring Inspiration Posts

August 26, 2015 |

KAWO’s Inspiration Board gives account managers easy access to a library of content to be published to Chinese social media by pulling in posts from global networks. While it’s a great feature, we realised there was a potential component that could improve the experience: an easy way to mark posts to be translated by colleagues.…
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