KAWO Blog

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China.
This is why KAWO put together The Ultimate China Marketing Calendar to inspire and guide your 2023 marketing plans.

Here is Your China Marketing Calendar for 2023

Sina Weibo is a Chinese microblogging website, a hybrid between Facebook and Twitter. It is also one of the most widely used social networking platforms in China. Brands use Weibo in order to announce product releases, engage with their fans and followers, and to distribute brand relevant content.
Here we take a look at different Weibo image sizes specifically for distribution on Weibo to help you properly present your visual information:

• Profile picture and cover image
• Post preview image
• Article cover image

Note: All images have a maximum file size of 5MB. JPG, GIF, or PNG.  

We released the “2022 Ultimate China Social Media Marketing Cheatsheet” for brands and agencies to have a better understanding of China’s social media landscape to optimize brands’ social media strategies. In the sheet, we have provided an overview of the country’s mainstream social media platforms in terms of their monthly active users (MAU), demographics, content formats, paid ad options, among other factors. 

We also have collected 6 interesting updates and trends happening with different platforms :

WeChat has 109 emojis, 40 of which are completely unique to the platform and 10 which are deceptively confusing.

In our previous post we covered why the social media landscape in China is so different from the rest of the world. In this post, we will take a look at how rapid changes in Chinese economy have changed the Internet landscape – mainly because of the people accessing it.

• How has the profile of Chinese netizens changed over the past 20 years?
• What trends have these changes brought along for Chinese internet users?
• What these changes mean for your China content strategy?

This content is adapted from our Ultimate Guide to China Social Media Marketing 2022. As the name suggests, this is the guide to read if social media marketing in China is on your radar. If you haven’t read it yet, here’s the link to the full guide!