KAWO Blog

Has The WeChat Time Capsule Bubble Burst?

WeChat’s Time Capsule launch has failed.

That’s what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many time capsules they saw per week.

In the 14 days we captured usage declined by 34%. Weekends saw increased activity but during the week time capsule usage is minimal. As each volunteer had over 600 friends (some as many as 1400), there is a minimum of 6000 points of reference for TC creation.

We also surveyed 87 people to see if we could gauge the sentiment towards the Time Capsule feature.

Find Your Social Crew: 2017 Social Media Executive Report

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China.

A good place to start is a new report released by four major players in Chinese social media (运营研究社,人人秀,新媒体管家,上线了). In total 11,580 survey responses were received from social media executives in 50 cities in China. We have selected the 4 most interesting graphics to get you up to speed.

How to Drive Change in Your Company

Change is necessary but can be painful.

We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work.

Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working.

From Concept to Creation: KAWO’s New WeChat Editor

The world is moving fast and your great ideas deserve to catch up with the speed of social interaction. Creating content for your brand is not an easy task. But you don’t have to do it alone.

With KAWO’s new WeChat Editor our improved user interface and useful features let you go from concept to post in minutes.

Less email mess with KAWO’s custom reports

Don’t let reports get lost in your mailbox, consolidate all of your brand’s reports in one place. In August we started to auto-generating weekly reports, now you can upload your own .pdf files.

KAWO is all about effortless transparency. See who has reviewed the report, discuss the report in the comment thread, and mention a colleague in your conversation.

KAWO’s Guide to Posting Schedule

Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan.

Have questions about how to do that? Watch this video to find out more:

“Sang”: The trend of negative messages on Weibo & WeChat

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like…

You’re already so fat. Refraining from one cup of milk tea won’t make any difference

If this already sounds absurd, more controversy is offered on their menu which lists…

Stephen Hawking is on Weibo even before getting on Twitter

The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing.

“In my physical travels, I have only been able to touch the surface of your fascinating history and culture. But now I can communicate with you through social media”, wrote Hawking.