If you’ve ever worked with a spreadsheet that contains thousands of rows of data, you feel my pain. Human brains are not capable of identifying trends just by looking at data dumps alone. This is why data really becomes valuable when it’s visualized; charts and graphs remove ambiguity around numbers and instead, tell a story.
Brands are demanding more data and China insights from their agencies. They don’t want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they can’t read Chinese, they still want to feel connected to their brand presence in China.
That’s what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many time capsules they saw per week.
In the 14 days we captured usage declined by 34%. Weekends saw increased activity but during the week time capsule usage is minimal. As each volunteer had over 600 friends (some as many as 1400), there is a minimum of 6000 points of reference for TC creation.
We also surveyed 87 people to see if we could gauge the sentiment towards the Time Capsule feature.
At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China.
A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In total 11,580 survey responses were received from social media executives in 50 cities in China. We have selected the 4 most interesting graphics to get you up to speed.
Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan.
Have questions about how to do that? Watch this video to find out more: