KAWO Blog

“The fast-paced nature of social media can overwhelm even the best teams. KAWO has given us back control and efficiency, empowering our local team to focus on creativity and innovation, not just firefighting. It’s truly unlocked our potential.”

Global Travel Brand’s China Marketing Team

The campaign launch deadline loomed large. Yet, the high-performing marketing team in China, responsible for a global travel brand’s sprawling social media presence, was bogged down. WeChat articles, Weibo posts, Douyin videos – a deluge of content awaited approval from stakeholders scattered across Beijing and London time zones. 

This constant juggling act, fueled by a chaotic mix of emails, shared documents, and frantic WeChat/WeCom messages, was a recipe for disaster. Deadlines were almost missed, nerves were frayed, and the team’s morale plummeted. The approval process wasn’t just inefficient; it was eroding the team’s spirit.

KAWO’s Custom Post Approval Flow emerged as a potential game-changer. The China team, eager to escape the approval gridlock, decided to put it to the test.

Picture this: You’re the proud owner of a charming boutique hotel nestled in a picturesque lakeside town. The rooms exude warmth and comfort, the service is impeccable, and the restaurant tantalizes taste buds with delectable dishes. Yet, as the old adage goes, “even the finest wine needs a good salesman.” In the face of the challenging economic climate of 2024, the hotel industry is grappling with stagnant room rates and a dwindling flow of guests. Your hotel, unfortunately, isn’t immune to these headwinds.

As you survey the quiet lobby, a question lingers: How can you fill those rooms and boost your bottom line without breaking the bank? How can you make your hotel stand out in the crowded marketplace and capture the hearts of travelers?

The Chinese hotel industry is at a crossroads. While domestic travel is booming and demand is high, hotels are grappling with skyrocketing operational costs and cutthroat competition. As highlighted in a recent NetEase article, even budget hotels are raising prices, making it harder for travelers to find affordable options. Meanwhile, mid-range and luxury hotels are locked in an arms race, offering increasingly lavish amenities and services to stand out.

In today’s digital age, social media platforms have become essential tools for brands to connect with their target audience and build a loyal following. However, with the ever-changing algorithms and unique features of each platform, navigating the Chinese social media landscape can be a daunting task. This guide aims to demystify the algorithms of popular Chinese social media platforms – Xiaohongshu, Douyin, and WeChat Channels – and provide actionable tips for brands to create engaging content that resonates with their audience and boosts follower growth.

A prominent hotel chain, boasting a diverse portfolio of over 200 unique properties across China, recognized the power of social media to reach potential guests and drive direct bookings. 

However, their reliance on costly third-party platforms was eating into their profits, prompting a strategic shift. The chain urgently needed to reduce its dependency on these platforms and harness the power of its owned social media matrix to drive direct bookings and maximize revenue potential.