KAWO Blog

Remember how we talked about turning your sales associates into powerful influencers? That’s Key Opinion Sales (KOS) in a nutshell – empowering your frontline team to become brand advocates on social media. Now, it’s time to choose the battlefield where your KOS army will conquer.

China’s social media landscape is vast and varied, with each platform offering unique advantages. Picking the right one is crucial for reaching your target audience and achieving your marketing goals. So, where should your KOS shine brightest? Let’s explore the top contenders.

The battle for influencer marketing supremacy in China is heating up! While KOLs and KOCs have long reigned supreme, a new contender is shaking things up: Key Opinion Sales (KOS). But before we throw them all in the ring, let’s make sure everyone understands this rising star.

Let’s face it, the marketing landscape in China is a jungle. Budgets are tighter than ever, KOLs are losing their bite, and consumers are becoming immune to the same old tricks. So, how can your brand stand out and thrive in this challenging environment? Enter Key Opinion Sales (KOS) marketing – your secret weapon to conquer the Chinese market.

“The fast-paced nature of social media can overwhelm even the best teams. KAWO has given us back control and efficiency, empowering our local team to focus on creativity and innovation, not just firefighting. It’s truly unlocked our potential.”

Global Travel Brand’s China Marketing Team

The campaign launch deadline loomed large. Yet, the high-performing marketing team in China, responsible for a global travel brand’s sprawling social media presence, was bogged down. WeChat articles, Weibo posts, Douyin videos – a deluge of content awaited approval from stakeholders scattered across Beijing and London time zones. 

This constant juggling act, fueled by a chaotic mix of emails, shared documents, and frantic WeChat/WeCom messages, was a recipe for disaster. Deadlines were almost missed, nerves were frayed, and the team’s morale plummeted. The approval process wasn’t just inefficient; it was eroding the team’s spirit.

KAWO’s Custom Post Approval Flow emerged as a potential game-changer. The China team, eager to escape the approval gridlock, decided to put it to the test.

Picture this: You’re the proud owner of a charming boutique hotel nestled in a picturesque lakeside town. The rooms exude warmth and comfort, the service is impeccable, and the restaurant tantalizes taste buds with delectable dishes. Yet, as the old adage goes, “even the finest wine needs a good salesman.” In the face of the challenging economic climate of 2024, the hotel industry is grappling with stagnant room rates and a dwindling flow of guests. Your hotel, unfortunately, isn’t immune to these headwinds.

As you survey the quiet lobby, a question lingers: How can you fill those rooms and boost your bottom line without breaking the bank? How can you make your hotel stand out in the crowded marketplace and capture the hearts of travelers?