KAWO Blog

“Sang”: The trend of negative messages on Weibo & WeChat

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like…

You’re already so fat. Refraining from one cup of milk tea won’t make any difference

If this already sounds absurd, more controversy is offered on their menu which lists…

Stephen Hawking is on Weibo even before getting on Twitter

The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing.

“In my physical travels, I have only been able to touch the surface of your fascinating history and culture. But now I can communicate with you through social media”, wrote Hawking.

Take Your Community Management to Another Level with KAWO’s Reposting Tool

With the release of KAWO v6, we have seen a host of new features take your Chinese social media game to a whole new level. One of the biggest advantages that we have at KAWO is an epic user base that is able to give us real-time feedback to help us improve our product.

Having this up close and personal view at the pain points of our users allows us to improve their workflow and save them time. Our latest feature is just another step in making KAWO your one-stop shop for Chinese social media success.

Chinese Social Media Explained: How to Create Long Weibo Posts

Weibo recently announced that it will soon remove its 140 character limit. You don’t really have to wait for this feature to be released, because making long Weibo posts is already possible. Here’s how.

We don’t know if regular Weibo posts with their increased character limit will allow the embedding of rich media or markup. Two thousand Chinese characters without any breaks could be quite boring to read. Luckily, the existing ways to create long form content also allow adding rich media.

Best Times to Post to Weibo During CNY

It’s the “Super Bowl” of Chinese social media. “Le guerre finale” of digital marketing. The “Championship of Champagne Living”…okay, well maybe it’s none of those things but in reality the Chinese New Year presents digital marketers and brands alike with an unreal opportunity to cash in on an eager Chinese audience.

And in the year of the monkey, things are certain to go bananas…had to do it, apologies.

Better Visibility, Bigger Impact: Individual Post Stats for WeChat

It’s safe to say that in 2015, WeChat took Chinese netizens by storm. Quickly surging to over 600 million active users, WeChat has become the next frontier for marketing and branding execs trying to make their footprint in China. But in this age of using data to drive business decisions, what tools are there for social media management teams to gain insight as to how their content is performing?

At KAWO, we constantly seek to increase transparency and provide our users with actionable intelligence to improve their social media strategy. With KAWO stats for Weibo and WeChat already available, we’ve now taken the next step in giving you more impactful, granular data.