This blog post discusses the key challenges faced by brands in implementing KOS marketing strategies and emphasizes the importance of combining "art" and "technology" to overcome these challenges. It also introduces KAWO's comprehensive KOS marketing management...
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This blog post focuses on the importance of selecting the right social media platforms for KOS marketing. It discusses the strengths of Xiaohongshu, Douyin, and WeChat Channels, and how brands can leverage these platforms to reach...
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This blog post delves deeper into the concept of KOS marketing, comparing it with traditional KOLs, KOCs, and owned media. It highlights the unique value proposition of KOS and how it can complement or even replace...
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This blog post explores the reasons behind the emerging trend of Key Opinion Sales (KOS) marketing in China. It discusses the challenges faced by traditional marketing strategies due to shrinking budgets, declining KOL effectiveness, and evolving...
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"The fast-paced nature of social media can overwhelm even the best teams. KAWO has given us back control and efficiency, empowering our local team to focus on creativity and innovation, not just firefighting. It's truly unlocked...
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In the face of 2024's economic challenges, hotels are struggling with stagnant room rates and fewer guests. However, some hotels are bucking the trend by leveraging the power of social media. They actively engage with their...
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