China Social

China Social

KAWO’ Social Media Marketing to Millennials in China

Global policy, national reforms, and access to the Internet have shaped experiences and values of Millennials in China. They find outlets and a variety of mediums for self-expression and see life as more than just making...

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China Social

Measure Awareness Conversion of Your Audience and Beware of Vanity Metrics

Top-of-funnel performance is usually hard to track and measure. That’s why we need to take advantage of unique QR codes to better categorize sources where followers come from to find the most loyal audience. A QR...

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China Social

Measure Leads or Sales Conversion of Your Social Media Audience

With the once tightly-closed China social ecosystem continuing to open, it’s possible to direct traffic between different social channels. However, PIPL is strict and the stakes for violating personal information are high. In addition to social...

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China Social

Combine China Social Media Metrics with Customer Journey

Using different social metrics in combination can provide a comprehensive assessment of each stage of the customer journey, while each metric may reveal different insights. The marketing teams of different brands focus on different social channels...

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China Social

Measuring China Social Metrics on Different Stages of the Marketing Funnel

From first hearing about a brand to becoming a paying customer is always a journey. A company should choose a range of KPIs that measure different stages of the marketing funnel to ensure it's not losing...

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China Social

KAWO’s Guide to China Social Metrics

This Guide will help marketers understand where each platform sits in the marketing funnel and how metrics and KPIs can be translated into actual business success China’s social media platforms are diverse, unique and present a...

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