We analyse social media trends and opportunities for brands to implement social strategies. We also explain social media related concepts and platform features.
In the ever-evolving realm of China social media marketing, staying ahead of the curve is not just a strategy; it's a necessity. As we eagerly look forward to the trends that will shape the social media...
2 Min Read
Global policy, national reforms, and access to the Internet have shaped experiences and values of Millennials in China. They find outlets and a variety of mediums for self-expression and see life as more than just making...
1 Min Read
Top-of-funnel performance is usually hard to track and measure. That’s why we need to take advantage of unique QR codes to better categorize sources where followers come from to find the most loyal audience. A QR...
1 Min Read
With the once tightly-closed China social ecosystem continuing to open, it’s possible to direct traffic between different social channels. However, PIPL is strict and the stakes for violating personal information are high. In addition to social...
1 Min Read
Using different social metrics in combination can provide a comprehensive assessment of each stage of the customer journey, while each metric may reveal different insights. The marketing teams of different brands focus on different social channels...
1 Min Read
From first hearing about a brand to becoming a paying customer is always a journey. A company should choose a range of KPIs that measure different stages of the marketing funnel to ensure it's not losing...
1 Min Read
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