We analyse social media trends and opportunities for brands to implement social strategies. We also explain social media related concepts and platform features.
Keep in mind, Gen Z are particular about their preferences and trends move fast! Make sure to stay up-to-date and always work with a knowledgeable, local team to develop relevant campaigns and communications. In this article...
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Chinese Gen Z consumers have distinct preferences and behaviors. While price and value for money are important, they continuously value brands who make a conscious effort to connect with them on the right channels and create...
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They are the generation reshaping retail trends of the entire nation. China’s Gen Z, born between 1995 and 2009, number close to 260 million, making up 19% of China’s total population [s]. Similar to millennials who...
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Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China. This is why KAWO put together The...
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While millennials have experienced the enormous rise of influencer culture, surveys indicate that they are more inclined to be influenced by information from official brand accounts. They tend to view influencer accounts merely as a point...
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In the ever-evolving realm of China social media marketing, staying ahead of the curve is not just a strategy; it's a necessity. As we eagerly look forward to the trends that will shape the social media...
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