Tag: china

Find Your Social Crew: 2017 Social Media Executive Report

April 24, 2018 |

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社,人人秀,新媒体管家,上线了). In…
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How to Make GIFs for WeChat – Ultimate Wechat Stickers Guide

February 28, 2018 |
Using GIF’s is a great way to express yourself and even better when it’s a customized one. But what if you are not familiar with Photoshop, Camtasia Studio, or Adobe Premiere? In this article, we will show you very simple different ways that will allow you to create your own customized GIFs for WeChat.  Just remember: no matter what tools you use, the GIF should be smaller than 300KB (although files with 250KB also may have issues). Otherwise, you will end up with a still picture. Keep reading...

“Sang”: The trend of negative messages on Weibo & WeChat

November 1, 2017 |

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already…
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New Powerful Intelligent Scheduling Feature Exclusively in KAWO

March 17, 2016 |

Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature…
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Will Apple Pay Succeed in China?

February 18, 2016 |

Apple launched its mobile payment service in China today, after announcing it yesterday on its official website. The process started back in December of 2015 when Apple announced its partnership with Union Pay, and now it already has 19 of China’s biggest lenders as partners – which mean 80% of credit and debit cards in China…
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Do you know China better than Donald Trump?

February 15, 2016 |

Reposted from our good friends at Mailman Group: Making your way from a real estate tycoon to a TV reality show host and ultimately into the GOP presidential race is no easy task. It is something, however, that Donald Trump has managed to do with grace (?) and it shows not only in his followers…
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Chinese Social Media Explained: How to Create Long Weibo Posts

January 27, 2016 |

Weibo recently announced that it will soon remove its 140 character limit. You don’t really have to wait for this feature to be released, because making long Weibo posts is already possible. Here’s how. We don’t know if regular Weibo posts with their increased character limit will allow the embedding of rich media or markup. Two thousand…
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Weibo to Remove 140 Character Limit

January 22, 2016 |

Weibo has announced that it will soon remove its 140 character limit. This news comes only 2 weeks after Twitter confirmed that they are testing 10.000 character tweets. Weibo CEO Wang Gaofei has made public that paid Weibo members will have the new limit starting from January 28, while others will have to wait until…
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How to Make Money on Weibo – Tipping Feature

January 7, 2016 |

Tip your favorite posts on social media? As in the way you (should) tip the lovely barista at the neighborhood café? What does that even mean? Well, it turns out that Weibo provides this feature to allow users to pay for those impressive articles, it called Da Shang(打赏) in Chinese. So, basically the user pays…
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How to Link Articles in WeChat

December 16, 2015 |

One of the most frequently asked questions raised by social media managers using WeChat is how they can include links in the body of their WeChat articles. As most users have found out, the backend of WeChat is unfortunately without a hyperlink button in an article’s toolbar. It’s a frustrating as everyone involved in content…
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NEW Feature: WeChat Analytics

November 25, 2015 |

With the release of KAWO’s WeChat integration, We’ve had lots of positive feedback and we’re busy releasing new features on a weekly basis. In the data driven age that we live in, we knew that analytics would be the next frontier in improving users WeChat experience on KAWO. WeChat Stats is the first step in…
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Making The Most Out of Weibo Hashtags

November 23, 2015 |

Everything in this world exist for a reason, and the same goes for #hashtags. The most common function of hashtags that people know about is how they’re used to engage in topics and find pictures of a similar category. True enough, but hashtags actually have so much more to offer. For example, on Weibo, you…
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How to Get Fake Reads on WeChat

October 29, 2015 |

The wait is over: you can now buy fake reads on WeChat. We’re by no means supporting this practice; however, it’s interesting and prudent to observe how it’s done and how you can hold your team accountable. In attempts to grow accounts, a number of companies, predominantly local Chinese ones have taken to buying “fake…
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Choosing the Right KOL

October 14, 2015 |

In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs here and here. But among thousands and thousands of KOLs, how do you go about choosing “the one”?  In…
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Made in China: Understanding Chinese Social Media

September 14, 2015 |

It’s no secret that China has blocked some widely (read: globally) used social media platforms such as Facebook, Twitter, Youtube, Instagram, Snapchat…the list goes on. With the help of VPN’s (Virtual Private Networks), mainland netizens (sometimes) can bypass “The Great Firewall” and surf on blocked websites.  Nevertheless, not many netizens are willing to pay the…
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How KAWO Provides Accurate, Real-Time Click Statistics

August 20, 2015 |

Knowing how often the links you post on social media are clicked is needless to say an important metric to measure the effectiveness of your social media strategy. By measuring clickthroughs you get an understanding about how many people have really read your post and are interested in your product or content. It also shows…
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Introducing KAWO’s New Image Gallery

August 19, 2015 |

If you scan someone’s Weibo timeline or WeChat Moments, one thing becomes obviously apparent: images are the heart of Chinese social media. Curating the best images for your posts is one of the most important ways KAWO helps you to create engaging content. We’ve spent a lot of time trying to understand this challenge better…
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‘nice’ App: China’s Answer to Instagram

July 14, 2015 |

Launched at the end of 2013, in some ways ‘nice’ can be considered China’s answer to Instagram. However, with over 20 million users, 1.2 million daily active users, and a rapidly increasing fanbase, ‘nice’ is much more than meets the eye. So what does it do? Well, in their own words, ‘nice’ ‘makes it easy…
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How to Find a KOL on Weibo

July 2, 2015 |

We’ve mentioned it a number of times on our blog, but the importance of KOLs is a topic worth revisiting. A KOL has nearly unrivaled influence on the masses when it comes to promoting your product or message, and they can assuage the process of achieving viral status on social media, which tends to be…
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Kobe Resurfaces on Weibo

June 3, 2015 |

Yesterday morning around 11 AM, Kobe Bryant made his return to the Chinese microblogging platform, Sina Weibo. The NBA star personally writes his own content on the account and has been an active user in the past as well, always causing Weibo’s huge population of NBA fans to get up in a wild bout of…
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What Western Messaging Apps Can Learn from WeChat

May 25, 2015 |

By: Jillian Lau WeChat has taken over China. Aside from messaging, it has become the go to app for anything you could possible need. Need to share a photo with your network? Post it on your moments. Need to find new friends? Shake your phone to find people close by. Need to call a cab?…
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WeChat Feature Update: City-Level Features

April 21, 2015 |

By: Micey Song Aside from sending messages to your friends and sharing your daily life or photos on moments, what else can you do on WeChat? Recently, Tencent partnered with the Shanghai government to provide Shanghai users 14 public services. When you download the latest version of WeChat, you will find a new category –…
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Five Features of Weibo (That Twitter Doesn’t Have)

April 10, 2015 |

Just a few days ago social media feeds around the internet blew up with the news that Twitter added a new feature: the ability to quote an entire post without taking up any precious real estate of your 140 characters. Little did they know, Twitter’s “innovative” new function was actually adopted from its Chinese micro-blogging…
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Planning Social Media Content with KAWO

April 7, 2015 |

Users are constantly overwhelmed with social media content, making it difficult for your content to resonate with your followers and have a lasting impact. Planning plays a key role in producing high quality social media content. There are many factors that go into a successful social media strategy, from content, to posting time, meaningful use…
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WeChat Developer Workshop Follow Up

April 3, 2015 |

After noticing that there was a strong desire to learn more about WeChat development in the Shanghai tech and startup community, KAWO teamed up with AKQA to host an event specifically addressing this hot topic. Speakers Aaron Chang (JING digital), Alan Stafford (AKQA) and Brian van Damme (KAWO) presented about various ways to develop for…
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Scheduling Social Media Content Using KAWO

April 1, 2015 |

Many  factors can determine social media success, but in an atmosphere dominated and propelled by near real-time content, time and timing easily separate themselves as the most valuable prongs of social media strategy. The time when content is posted can be highly influential, which is why KAWO’s scheduling feature is engineered to help you reliably…
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How to Increase Article Reads on WeChat

March 20, 2015 |

By: Alan Guan Here is a very useful tip for WeChat public accounts that I think will interest you. As of now, it is only available to add a history message link in the text.  Step 1  Simply put this code in your auto message: <a href=“history link”>精彩内容</a>  Step 2 Extract the history message link.…
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Chinese Javascript String Comparison

Problem: Coming soon, in KAWO v5, there will be an audit trail of every change that was made to a post. In order to show the before and after differences we needed a client side string comparison algorithm that could handle Chinese characters. Solution: Step One: User Experience We started with some quick mock-ups of…
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5 China Tech Challenges – Part 3: Seriously Robust

March 9, 2015 |

TL;DR: When you click the publish button it must just work. Achieving this simple goal has required relentless dedication to robustness. In the early days, similar to so many other companies, we made the classic error of constantly pushing to add new features. We assumed these additions would translate into satisfied customers. No matter how…
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5 Ways to Make Popular Weibo Posts

February 28, 2015 |

By: Yujun Wu Have you ever wondered how to make popular Weibo posts? There are several ways to make posts stand out and help your brand interact with your fans. Keep it simple Although 140 characters may already seem very short, making your post under 10 characters can work surprisingly well. Keep in mind: sometimes,…
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5 China Tech Challenges – Part 1: SSL Headache

February 13, 2015 |

Note from Editor: This will be the first part of a 5 part series detailing some of the biggest tech challenges in China. One of our big projects in mid-2014 was forcing SSL as standard across our app. With lots of API connections affected and different pieces hosted on different services, it wasn’t completely straight…
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How to Use Chinese Social Media to Attract Chinese Tourists

February 12, 2015 |

With the increase of disposable income and longer holiday periods, Chinese tourists are looking for more ways to spend their vacation time. To better attract these potential tourists, companies must meet them where they are – the Internet. In 2013, the number of Internet users jumped 2.3% from 618 to 623 million users. Of that…
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How to Become a KOL in China

February 6, 2015 |

By: Michael Lin The process of becoming a KOL (Key Opinion Leader) is rather mercurial. A chance overnight tweet can make you a pivotal influencer in the world of social media. On the flip side, you can spend potential years of persistence and dedication in order to position yourself at the forefront of opinion and…
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How to Understand Chinese Internet Shorthand

February 5, 2015 |

By: Wenxin Huang Similar to western social media, Chinese Internet shorthand is comprised of idioms, acronyms, clever double meanings, etc. There is a wide variety ofChinese Internet slang, below are the main categories that currently exist. Acronyms and Initialisms: Trends of using acronyms and initialisms by Chinese Internet users startedwith SF, derived from Sofa, which…
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How to Use Hashtags on Weibo

February 4, 2015 |

By: Yujun Wu As the premier social media platform in China, Sina Weibo does a good job of integrating hashtags into the use of the platform. As is the case with the use of hashtags in Western social media, hashtags make it easy to track and monitor the amount of buzz a topic creates. By…
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How to Advertise on WeChat

January 28, 2015 |

After only four years of existence, Tencent’s WeChat is now one of the top mobile messaging platforms in the world. While some apps place most of their focus on one-to-one communication, WeChat distinguishes itself through its bevy of unique features.  With everything from the quirky “Drift Bottle” feature to the ever-practical “Walkie Talkie” option, WeChat’s…
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WeChat tool: How to Create an Auto Reply

August 13, 2014 |

Understanding how to manage a social media presence has become fundamental to every company’s business model. One of China’s most popular social media platforms, WeChat, has plenty of tools to help. One of the cooler features we’ve discovered so far is Auto Reply. Auto Reply allows the account holder the ability to personal it’s interactions…
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Owning a Weibo #Hashtag#

August 4, 2014 |

Like Twitter, popular phrases and topics are tagged with hashtags. Unlike Twitter, however, on Weibo, hashtags are preceded and followed by “#,” like #this#. Hashtags make it easy to follow a conversation stream and monitor the buzz around a topic.  Not only is it a good idea to include hashtags you’ve created for events and campaigns…
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How to Use WeChat Features

July 4, 2014 |

WeChat has some interesting features that can be incredibly useful. We show you how to use some of the cool features below (but remember to update your app! Not all features are available with older versions). Keep in mind that linking a bank account is only available for China right now. You can link a…
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WeChat Launches World Cup Lottery Platform

June 23, 2014 |

WeChat has launched a lottery platform for sports betting, just in time for the abundance of Chinese fans to guess match results for the FIFA 2014 World Cup.  WeChat’s users, which number over 300 million, can access the betting platform and pay through the WeChat payment system. WeChat makes adding the exciting element of betting…
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Football Teams Posed for Big Year in China

February 8, 2014 |

Chinese New Year, the biggest holiday in the Chinese calendar, was celebrated at the end of the January this year. In addition to the traditional activities of going home (Chinese New Year is the world’s largest annual human migration), playing Mahjong with the grandparents, and giving hong bao (money gifts in a red envelope), there…
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