We analyse social media trends and opportunities for brands to implement social strategies. We also explain social media related concepts and platform features.
KAWO's 2026 Marketing Calendar is the ultimate wall-ready tool for B2B and B2C marketing teams. Featuring a comprehensive 365-day layout with daily note sections, it includes 160+ key marketing milestones across four strategic categories (Critical, Essential,...
2 Min Read
In the face of 2024's economic challenges, hotels are struggling with stagnant room rates and fewer guests. However, some hotels are bucking the trend by leveraging the power of social media. They actively engage with their...
1 Min Read
Rising hotel costs and fierce competition in China? Discover how KAWO, a leading social media management platform, empowers hoteliers to overcome these challenges and thrive in the digital age.
1 Min Read
In today's digital age, social media platforms have become essential tools for brands to connect with their target audience and build a loyal following. However, with the ever-changing algorithms and unique features of each platform, navigating the Chinese social media...
1 Min Read
WeChat, Weibo, Xiaohongshu—each platform is a unique puzzle piece in the vast Chinese social media landscape. For luxury fashion groups, juggling multiple brands across these diverse channels presents a complex challenge. How do you ensure each brand resonates with its target...
1 Min Read
During Labor Day holiday, the number of Chinese people traveling inside the country reached a record high. Simultaneously, a new internet buzzword gained popularity: “Special Forces Tourism” (特种兵式旅游). As a novel form of tourism, “Special Forces’...
1 Min Read
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