For most companies, launching into China’s social stratosphere can seem like a daunting task. Among the ever increasing number of platforms, brands are often forced to enter the debate between China’s social goliaths, Weibo and WeChat.
How are they different? Which is better? Is one replacing the other?
To begin with let’s get this straight, you can’t link from Weibo to WeChat and the cross platform functionalities leaves something to be wanted. However, when harnessed correctly these platforms can be used in unison, not just as separate entities, but in a complementing manner to achieve marketing goals.
The RISE Conference in Hong Kong at the beginning of the month was seen by many as a smashing success as it drew in more than 5,000 attendees and 500+ startups. This wasn’t too big of a shock as the team that put on these conferences drew in 20,000 for their inaugural Web Summit in Dublin; however, for the tech and startup community in Asia, it represented a refreshing change of pace from startup conferences that have traditionally dominated this sector of the globe.
This past weekend, our team had the opportunity to exhibit at RISE in Hong Kong. Despite there being over 500 startups in attendance, we were able to make some noise and meet some really cool people in the tech and startup scene. Here are some of the highlights:
Launched at the end of 2013, in some ways ‘nice’ can be considered China’s answer to Instagram. However, with over 20 million users, 1.2 million daily active users, and a rapidly increasing fanbase, ‘nice’ is much more than meets the eye.
