KAWO Blog

China Social

Choosing the Right KOL

In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs...

1 Min Read

WeChat

WeChat & Weibo: Better Together?

For most companies, launching into China’s social stratosphere can seem like a daunting task. Among the ever increasing number of platforms, brands are often forced to enter the debate between China’s social goliaths, Weibo and WeChat....

1 Min Read

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