The wait is over: you can now buy fake reads on WeChat. We’re by no means supporting this practice; however, it’s interesting and prudent to observe how it’s done and how you can hold your team accountable. In attempts to grow accounts, a number of companies, predominantly local Chinese ones have taken to buying “fake reads” in order to create an illusion of popularity. This is how these groups are going about creating deceitful posts and how you can recognize what’s real and what isn’t.
KAWO was announced last week as a shortlisted candidate for Campaign Asia’s Campaign Innovate award, which seeks to recognize top technology that’s innovating the marketing and advertising industry.
Along with 11 other candidates, KAWO will compete to be one of the four finalists who will then go head-to-head via a video pitch session with the winner to be announced at the Marketing Innovation Summit in Singapore in mid-November.
For more information on Campaign Innovate, check out this article!
In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs here and here. But among thousands and thousands of KOLs, how do you go about choosing “the one”?
In our experience, we’ve found that the four components listed below are absolutely necessary in picking a KOL to partner with.
For most companies, launching into China’s social stratosphere can seem like a daunting task. Among the ever increasing number of platforms, brands are often forced to enter the debate between China’s social goliaths, Weibo and WeChat.
How are they different? Which is better? Is one replacing the other?
To begin with let’s get this straight, you can’t link from Weibo to WeChat and the cross platform functionalities leaves something to be wanted. However, when harnessed correctly these platforms can be used in unison, not just as separate entities, but in a complementing manner to achieve marketing goals.
The RISE Conference in Hong Kong at the beginning of the month was seen by many as a smashing success as it drew in more than 5,000 attendees and 500+ startups. This wasn’t too big of a shock as the team that put on these conferences drew in 20,000 for their inaugural Web Summit in Dublin; however, for the tech and startup community in Asia, it represented a refreshing change of pace from startup conferences that have traditionally dominated this sector of the globe.
