KAWO Blog

How to Drive Change in Your Company

Change is necessary but can be painful.

We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work.

Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working.

“Sang”: The trend of negative messages on Weibo & WeChat

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like…

You’re already so fat. Refraining from one cup of milk tea won’t make any difference

If this already sounds absurd, more controversy is offered on their menu which lists…

Stephen Hawking is on Weibo even before getting on Twitter

The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing.

“In my physical travels, I have only been able to touch the surface of your fascinating history and culture. But now I can communicate with you through social media”, wrote Hawking.

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