KAWO Blog

If only 10% of your WeChat followers read each article you are still probably doing better than you think.

Both WeChat & Weibo have reached maturity making them a real challenge for marketing teams all over China, but the data clearly shows there are ways you can win.

KAWO analysed 20 million data points to answer every marketers top questions.

Brands are demanding more data and China insights from their agencies. They don’t want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they can’t read Chinese, they still want to feel connected to their brand presence in China.

WeChat’s Time Capsule launch has failed.

That’s what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many time capsules they saw per week.

In the 14 days we captured usage declined by 34%. Weekends saw increased activity but during the week time capsule usage is minimal. As each volunteer had over 600 friends (some as many as 1400), there is a minimum of 6000 points of reference for TC creation.

We also surveyed 87 people to see if we could gauge the sentiment towards the Time Capsule feature.

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China.

A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In total 11,580 survey responses were received from social media executives in 50 cities in China. We have selected the 4 most interesting graphics to get you up to speed.

Change is necessary but can be painful.

We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work.

Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working.