If only 10% of your WeChat followers read each article you are still probably doing better than you think. Both WeChat & Weibo have reached maturity making them a real challenge for marketing teams all over...
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WeChat's Time Capsule launch has failed. That's what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many...
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Brands are demanding more data and China insights from their agencies. They don't want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they...
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Change is necessary but can be painful. We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work. Whenever your team starts using new software there will...
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At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it's important to get to know social media executives in China. A...
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Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years. For the past 100 years technology has been changing...
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