KAWO Blog

We recently published our Ultimate Guide to China Social Media Marketing 2022. As the name suggests, this is the guide to read if social media marketing in China is on your radar.

This is the first post in a long series of breaking down each chapter and/or section within the guide. If you haven’t read it yet, here’s the link to the full guide!

You probably know that you can’t access networks like Facebook, Instagram, YouTube and many more in China. In this post, we’re tracing back to how the internet in China became what it is today!

• When and how did internet become a thing in China?
• Who were the first internet users in China?
• Why is the social media landscape so different in China?
• What does it all mean for your marketing strategy?

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.

This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!

Here is Your China Marketing Calendar for 2022

Adding images to your content makes your posts more engaging, fun and memorable. However, the worst thing you can do today is posting an incorrectly sized photo to your social channels. In this article, we will cover free image resizing tools to compress your photos for social.

With over 1.25 billion registered users, WeChat, the almighty Chinese super app, provides a unique platform for brands to connect with the masses. (Learn more about WeChat from our Ultimate Guide) Here we take a look at image size specifically for distribution on WeChat. 

In this article, we are covering the following image types:

• Profile picture size
• Article preview header size
• Preview thumbnail image size
• Article inline image size

Note: WeChat has lifted the upper size limit to 10MB to accommodate high resolution images. However, it doesn’t mean you should upload images with sizes bigger than necessary as it’ll slow down the loading speed of the article, hampering reading experience.

Profile Picture Size– 383 x 383

Article Preview Header Size– 900 x 383 

The article preview header image spans the top of your account post and it’s the first thing the reader sees. Here’s your chance to be creative and make your article captivating. 

Article Preview Thumbnail Image Size – 383 x 383 

Article Inline Image Size– 400 x Any

Its image size displays at a length of 400 pixels, but higher resolution is also recommended. 

How can we help

WeChat backend can help you crop images of any ratios into the suggested sizes above, but there seems to be a delay in updating the article preview header after you crop it differently in a short amount of time.

In KAWO backend, all the updates will be in real time and it can also show you what the cropped image looks like in article history, article search and shared article, as illustrated in the left column of the video.

Want to learn more about KAWO’s platform? Visit our website here.