At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China.
A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In total 11,580 survey responses were received from social media executives in 50 cities in China. We have selected the 4 most interesting graphics to get you up to speed.
Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years.
For the past 100 years technology has been changing how we work and with AI on the horizon we can expect the rate of disruption to increase. Recently Jack Ma (马云) CEO of Alibaba said he thinks eventually even CEOs might be replaced.
In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like…
You’re already so fat. Refraining from one cup of milk tea won’t make any difference
If this already sounds absurd, more controversy is offered on their menu which lists…
The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing.
“In my physical travels, I have only been able to touch the surface of your fascinating history and culture. But now I can communicate with you through social media”, wrote Hawking.
