KAWO's Full-text Search is a competitive analysis tool built into KAWO's Competitors, allowing users to search for competitors’ top content or content with any specific keywords. With the feature, brands like yours can better analyze competitors'...
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KAWO's Smart Scheduling uses machine learning combined with industry data and performance data from your own account to recommend the best time to publish across different China social media platforms - WeChat, Douyin, Weibo & Kuaishou.
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Many social marketers have the same questions while doing data reports: Is our content more popular than competitors? What's the best way to measure the performance of brands' own social media accounts? Although there are plenty...
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Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China. This is why KAWO put together The...
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Sina Weibo is a Chinese microblogging website, a hybrid between Facebook and Twitter. It is also one of the most widely used social networking platforms in China. Brands use Weibo in order to announce product releases,...
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We released the "2022 Ultimate China Social Media Marketing Cheatsheet” for brands and agencies to have a better understanding of China’s social media landscape to optimize brands’ social media strategies. In the sheet, we have provided...
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