Many social marketers have the same questions while doing data reports: Is our content more popular than competitors? What’s the best way to measure the performance of brands’ own social media accounts? Although there are plenty of studies and data on the overall open rate of WeChat Official Accounts (OA), specific researches on the open rate of brands’ official accounts remain missing. That’s why KAWO extracted 18 month of data from KAWO’s own database to help set a clear open rate benchmark to assist marketers in their future efforts.
1. No correlation between followers size and the open rate
It’s natural to develope open rate benchmark hypothesis like ‘smaller accounts may have higher open rates’ … which was the exact angel that we selected when first conducting our research (as shown below):
Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China. This is why KAWO put together The Ultimate China Marketing Calendar to inspire and guide your 2023 marketing plans.
Sina Weibo is a Chinese microblogging website, a hybrid between Facebook and Twitter. It is also one of the most widely used social networking platforms in China. Brands use Weibo in order to announce product releases, engage with their fans and followers, and to distribute brand relevant content. Here we take a look at different Weibo image sizes specifically for distribution on Weibo to help you properly present your visual information:
We released the “2022 Ultimate China Social Media Marketing Cheatsheet” for brands and agencies to have a better understanding of China’s social media landscape to optimize brands’ social media strategies. In the sheet, we have provided an overview of the country’s mainstream social media platforms in terms of their monthly active users (MAU), demographics, content formats, paid ad options, among other factors.
We also have collected 6 interesting updates and trends happening with different platforms :
