The spending potential of China’s senior citizens is expected to contribute to a third of China’s GDP in the next 30 years, rising from RMB 5.9 trillion in 2021 to RMB 106 trillion by 2050.
In 2022, China’s population of 60+ year-olds reached 280 million, making up 19.8% of China’s total population. This is swiftly approaching that of the U.S.’s total population of 339 million.
The above number is increasing every year by 20 million to 25 million as the second wave of baby boomers, born between 1962 and 1978, retire — making China the fastest-aging country in the world.
Run a boutique advertising agency, or even several of them from different time zones? You need a social media management tool for China to makes collaboration with your team and clients easier. Then you’ve come to the right place! The following are some ways KAWO can assist you.
In the ever-changing development of China’s social media platforms, the speed of changes in content forms, iterations of social media platform functions, and changes in social media marketing methods is astonishing. At the same time, several major social media platforms have begun to build a closed loop of e-commerce, forming their own ecosystem. Consumer behavior and shopping habits have also quietly changed.
At KAWO, we are dedicated to helping brands and agencies gain success on China social. Keep reading for the top eight China social media trends we have summarized for you to keep on the radar in 2023.
In this article, you will learn some tips and tricks for creating the right editorial calendar for your team, the benefits of having one, and what KAWO Calendar can do for you 😏 You will also find some good stuff for your social media marketing in China at the end of the blog.
Most social media platforms make signing up as easy as possible. It’s a race to grow more users who, in turn, attract more investment, high-quality creators, and ad buys. But not Bilibili. This Chinese video platform makes joining more difficult than passing a driving test (OK – maybe that’s true for only some us).
Bilibili — more than any other platform — doubles down on the concepts of “niche” and “community driven” — and the strategy is creating an appealing ecosystem!
Bilibili homepage
Let’s take a look at what makes Bilibili such a unique platform, and a hot marketing opportunity, especially for brands with a niche audience, like automakers.
