KAWO Blog

If you’re an international company based outside China, and uses Chinese social media such as WeChat, Weibo, and Douyin, you may face such challenges:

😫 Cannot see what the content actually looks like before they are out?

😫 Don’t know exactly what time, what content types and formats work best for your target audience?

😫 The language barrier and time difference even further complicate the process of approving, scheduling and publishing content?

We understand your struggles. In fact, more than 75% of KAWO’s clients face similar issues, which is why we have built a solution to address these challenges.

WeChat, Weibo, Douyin, Kuaishou, and Bilibili are fully integrated into KAWO, a bilingual (Chinese & English) platform that lets you write, edit, publish, and manage multi-accounts across social networks in one place from any time zones 🌍.

Let’s take a look at a few features that could make your life easier 👇

1. Post Editors

2. Smart Scheduling

3. Tag Insights

The spending potential of China’s senior citizens is expected to contribute to a third of China’s GDP in the next 30 years, rising from RMB 5.9 trillion in 2021 to RMB 106 trillion by 2050. 

The above number is increasing every year by 20 million to 25 million as the second wave of baby boomers, born between 1962 and 1978, retire — making China the fastest-aging country in the world.

Run a boutique advertising agency, or even several of them from different time zones? You need a social media management tool for China to makes collaboration with your team and clients easier. Then you’ve come to the right place! The following are some ways KAWO can assist you.

In the ever-changing development of China’s social media platforms, the speed of changes in content forms, iterations of social media platform functions, and changes in social media marketing methods is astonishing. At the same time, several major social media platforms have begun to build a closed loop of e-commerce, forming their own ecosystem. Consumer behavior and shopping habits have also quietly changed.

At KAWO, we are dedicated to helping brands and agencies gain success on China social. Keep reading for the top eight China social media trends we have summarized for you to keep on the radar in 2023.

In this article, you will learn some tips and tricks for creating the right editorial calendar for your team, the benefits of having one, and what KAWO Calendar can do for you 😏 You will also find some good stuff for your social media marketing in China at the end of the blog.