Global brands in China are more socially involved than ever as social media accounts let you communicate with your target audience and customers immediately and directly, and most importantly, build a lasting relationship that boost brand...
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In recent years, the open rate for WeChat Official Accounts ("OA") has been declining due to fierce competition for readers' attention. However, this is not the case for accounts with mostly senior followers who tend to...
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In recent years, social media usage and purchasing power of seniors have increased exponentially, yet little effort has been put into studying their needs and behavior changes … This is a missed opportunity for brands across...
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See Your Chinese Social Come to Life with ☝️Content Publishing & Analytics Tool for WeChat, Weibo, Douyin (Chinese TikTok), Kuaishou & Bilibili
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The spending potential of China's senior citizens is expected to contribute to a third of China's GDP in the next 30 years, rising from RMB 5.9 trillion in 2021 to RMB 106 trillion by 2050. In...
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Run a boutique advertising agency, or even several of them from different time zones? You need a social media management tool for China to makes collaboration with your team and clients easier. Then you've come to...
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