KAWO Blog

China Social

China Social Media Trends and Tools to Leverage in 2024

In the ever-evolving realm of China social media marketing, staying ahead of the curve is not just a strategy; it's a necessity. As we eagerly look forward to the trends that will shape the social media...

2 Min Read

China Social

KAWO’ Social Media Marketing to Millennials in China

Global policy, national reforms, and access to the Internet have shaped experiences and values of Millennials in China. They find outlets and a variety of mediums for self-expression and see life as more than just making...

1 Min Read

Product Features

KAWO Calculated Metrics Explained

Marketers in China often zoom in on “Open Rate” as a vital gauge for WeChat Official account performance. Another common goal? Growing that follower base. While open rate offers insights into your existing followers, it doesn’t...

1 Min Read

Product Features

Swift, Tailored Insights into Your WeChat Content with KAWO’s Calculated Metrics

KAWO Calculated Metrics for WeChat Articles

1 Min Read

WeChat

Sailing the WeChat Seas: Your Definitive Guide to Open and Verify Your WeChat Official Account

Guide to Opening a WeChat Official Account (OA) and Getting it Verified for International Businesses

1 Min Read

Uncategorized

How to Plan and Execute a Winning Double 11 Strategy

Double 11 (aka Single’s Day) is no longer dominated by Alibaba — instead, the world’s largest online shopping festival is now an intrinsic part of the entire China digital ecosystem. It’s a period many brands look...

1 Min Read