Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China. This is why KAWO put together The...
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While millennials have experienced the enormous rise of influencer culture, surveys indicate that they are more inclined to be influenced by information from official brand accounts. They tend to view influencer accounts merely as a point...
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Positive experiences create a sense of comfort and security for everyone, and marketing strategies that tap into cherished memories work exceptionally well with millennials [S]. As the service and high-paying technology industries continue to grow rapidly,...
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With another trip around the sun completed, it’s that time for us to take a peek into the future and share what we think the new trends for the coming year will be. 1. The marketer’s...
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So, you're nosy—totally normal! We've all been there, peeking over the fence to see what the neighbors are up to. But when it comes to your brand's strategy, is stalking the competition really the secret sauce?...
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Chinese millennials, born between 1981 and 1995, came of age during a systematic transformation of China’s social fabric coupled with rapid economic growth. Today, they wield significant economic influence, emerging as major drivers of the entire...
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