They are the generation reshaping retail trends of the entire nation. China’s Gen Z, born between 1995 and 2009, number close to 260 million, making up 19% of China’s total population [s]. Similar to millennials who...
1 Min Read
Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China. This is why KAWO put together The...
1 Min Read
While millennials have experienced the enormous rise of influencer culture, surveys indicate that they are more inclined to be influenced by information from official brand accounts. They tend to view influencer accounts merely as a point...
2 Min Read
Positive experiences create a sense of comfort and security for everyone, and marketing strategies that tap into cherished memories work exceptionally well with millennials [S]. As the service and high-paying technology industries continue to grow rapidly,...
1 Min Read
With another trip around the sun completed, it’s that time for us to take a peek into the future and share what we think the new trends for the coming year will be. 1. The marketer’s...
1 Min Read
So, you're nosy—totally normal! We've all been there, peeking over the fence to see what the neighbors are up to. But when it comes to your brand's strategy, is stalking the competition really the secret sauce?...
1 Min Read
© 2017 — 2026 科握（上海）企业管理咨询有限公司 & KAWO Global Development Limited.
沪ICP备18028723号-1 • 沪公网安备 31010102004957号 • Sitemap • Privacy Policy