Global policy, national reforms, and access to the Internet have shaped experiences and values of Millennials in China. They find outlets and a variety of mediums for self-expression and see life as more than just making ends meet. Today, the purchasing power of this demographic is among the highest in China.
One of the Most Influential Consumer Groups in China
Millennials are the first generation in China to come of age in a consumer-driven society and an ‘open’ China. They are the top spenders in most consumer categories,especially in their penchant for technology purchases, outspending other consumer groups.
Marketers in China often zoom in on “Open Rate” as a vital gauge for WeChat Official account performance. Another common goal? Growing that follower base.
While open rate offers insights into your existing followers, it doesn’t necessarily align with gaining new ones. The magic happens when your audience shares your content, drawing in fresh followers. WeChat users wield the power to share content on their Moments or send it directly to friends via chat.
Here, KAWO steps in to track how frequently your content gets shared, estimating the average number of new followers gained through these shares. Plus, we’ve got a secret weapon: the “Amplification Ratio”. This ratio reveals how your content spreads beyond your current followers, potentially reaching new audiences.
According to KAWO database, on average, 65% of readers read your content from Push Messages, around 6% through shared to moments and 8% via shared by a friend in chat. A quick glance might make you think “Sharing to Friends” is more effective than “Sharing to Moments”. But, it’s more likely for people to share content with friends than on their WeChat Moments. Our data shows roughly 77% of sharing happens with Friends and only about 23% with Moments.
Ever wished for content insights that match your brand’s vibe in just a few minutes? ChatGPT might just be your magic wand for Instagram, Twitter, and LinkedIn content 🪄
While ChatGPT works wonders in many realms, it faces a Great Wall in China. Unfortunately, it can’t tap into popular social networks like WeChat. So, if your brand shines in China using a WeChat Official Account, brace yourself for some extra legwork: You’ll need to manually select and tidy up data from the WeChat backend before feeding it into ChatGPT.
If the thought of working smart, not hard, resonates with you, this article is your secret weapon.😏
With a staggering 1.3 billion users, WeChat stands tall as China’s go-to app for messaging, socializing, payments, and beyond. From dawn till dusk, it intertwines with the daily lives of countless Chinese citizens. No wonder brands are drawn to it as a key channel to connect with potential and devoted customers.
In this post, we’ll cover some of the most important things brands and agencies need to know about opening a WeChat Official Account (OA) and getting it verified:
Double 11 (aka Single’s Day) is no longer dominated by Alibaba — instead, the world’s largest online shopping festival is now an intrinsic part of the entire China digital ecosystem. It’s a period many brands look to each year to win big. But competition is fierce! The actual task of driving traffic to your platform during major sales events like Double 11 requires a strategic and multi-faceted approach.
Different platforms play unique roles in contributing to the frenzy, leveraging their strengths to attract users and boost sales. Understanding which platforms will be best for your brand and industry is crucial to success.
In this post we’ll break down how different platforms drive traffic and give you a set of guidelines for crafting an effective Double 11 strategy as well as highlight some specific examples of brands who did Double 11 right in the past few years. Buckle up! It’s a long post, but you’ll want to save this one 👇🏼
