WeChat, Weibo, Xiaohongshu—each platform is a unique puzzle piece in the vast Chinese social media landscape. For luxury fashion groups, juggling multiple brands across these diverse channels presents a complex challenge. How do you ensure each brand resonates with its target...
1 Min Read
KAWO's custom metrics feature provides brand users with more dimensional metrics to deeply analyze content performance and competitor performance. You can flexibly combine and adjust custom metrics according to your own needs.
1 Min Read
Since its inception, KAWO has championed transparent collaboration workflows, integrating this principle not only into team management but also into its product development ethos. Over the years, our clients have enthusiastically embraced this approach to social...
1 Min Read
During Labor Day holiday, the number of Chinese people traveling inside the country reached a record high. Simultaneously, a new internet buzzword gained popularity: “Special Forces Tourism” (特种兵式旅游). As a novel form of tourism, “Special Forces’...
1 Min Read
Keep in mind, Gen Z are particular about their preferences and trends move fast! Make sure to stay up-to-date and always work with a knowledgeable, local team to develop relevant campaigns and communications. In this article...
1 Min Read
Chinese Gen Z consumers have distinct preferences and behaviors. While price and value for money are important, they continuously value brands who make a conscious effort to connect with them on the right channels and create...
1 Min Read
© 2017 — 2026 科握（上海）企业管理咨询有限公司 & KAWO Global Development Limited.
沪ICP备18028723号-1 • 沪公网安备 31010102004957号 • Sitemap • Privacy Policy