KAWO's custom metrics feature provides brand users with more dimensional metrics to deeply analyze content performance and competitor performance. You can flexibly combine and adjust custom metrics according to your own needs.
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Since its inception, KAWO has championed transparent collaboration workflows, integrating this principle not only into team management but also into its product development ethos. Over the years, our clients have enthusiastically embraced this approach to social...
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During Labor Day holiday, the number of Chinese people traveling inside the country reached a record high. Simultaneously, a new internet buzzword gained popularity: “Special Forces Tourism” (特种兵式旅游). As a novel form of tourism, “Special Forces’...
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Keep in mind, Gen Z are particular about their preferences and trends move fast! Make sure to stay up-to-date and always work with a knowledgeable, local team to develop relevant campaigns and communications. In this article...
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Chinese Gen Z consumers have distinct preferences and behaviors. While price and value for money are important, they continuously value brands who make a conscious effort to connect with them on the right channels and create...
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They are the generation reshaping retail trends of the entire nation. China’s Gen Z, born between 1995 and 2009, number close to 260 million, making up 19% of China’s total population [s]. Similar to millennials who...
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