WeChat
Sailing the WeChat Seas: Your Definitive Guide to Open and Verify Your WeChat Official Account
Guide to Opening a WeChat Official Account (OA) and Getting it Verified for International Businesses
1 Min Read
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How to Plan and Execute a Winning Double 11 Strategy
Double 11 (aka Single’s Day) is no longer dominated by Alibaba — instead, the world’s largest online shopping festival is now an intrinsic part of the entire China digital ecosystem. It’s a period many brands look...
1 Min Read
China Social
Measure Awareness Conversion of Your Audience and Beware of Vanity Metrics
Top-of-funnel performance is usually hard to track and measure. That’s why we need to take advantage of unique QR codes to better categorize sources where followers come from to find the most loyal audience. A QR...
1 Min Read
China Social
Measure Leads or Sales Conversion of Your Social Media Audience
With the once tightly-closed China social ecosystem continuing to open, it’s possible to direct traffic between different social channels. However, PIPL is strict and the stakes for violating personal information are high. In addition to social...
1 Min Read
社媒洞察
How to Set up and Track Social Media KPIs Correctly?
It’s important to prioritize. Setting and tracking too many KPIs will overwhelm you with data and cause confusion. It’s difficult to set an fixed number of how many KPIs a business, a team or one employee...
1 Min Read
China Social
Combine China Social Media Metrics with Customer Journey
Using different social metrics in combination can provide a comprehensive assessment of each stage of the customer journey, while each metric may reveal different insights. The marketing teams of different brands focus on different social channels...
1 Min Read
