KAWO 科握
Product Features
Conquering Social Media Content Chaos: How a Global Travel Brand’s China Team Accelerated Approval Times by 80%
"The fast-paced nature of social media can overwhelm even the best teams. KAWO has given us back control and efficiency, empowering our local team to focus on creativity and innovation, not just firefighting. It's truly unlocked...
1 Min Read
KAWO 科握
Product Features
How a Chinese Hotel Chain Slashed Third-Party Booking Fees by Using KAWO as a Centralized Social Media Command Center
photo: Marten Bjork A prominent hotel chain, boasting a diverse portfolio of over 200 unique properties across China, recognized the power of social media to reach potential guests and drive direct bookings. However, their reliance on costly third-party platforms...
1 Min Read
KAWO 科握
Product Features
From Chaos to Cohesion: How One Luxury Group Mastered Multi-Brand Social Media KPIs in China
WeChat, Weibo, Xiaohongshu—each platform is a unique puzzle piece in the vast Chinese social media landscape. For luxury fashion groups, juggling multiple brands across these diverse channels presents a complex challenge. How do you ensure each brand resonates with its target...
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Product Features
Cracking the WeChat Code: How Global Outdoor Apparel Giant Used Custom Metrics to Skyrocket Engagement
KAWO's custom metrics feature provides brand users with more dimensional metrics to deeply analyze content performance and competitor performance. You can flexibly combine and adjust custom metrics according to your own needs.
1 Min Read
KAWO 科握
Product Features
KAWO: Evolution of Collaboration in Social Media Management
Since its inception, KAWO has championed transparent collaboration workflows, integrating this principle not only into team management but also into its product development ethos. Over the years, our clients have enthusiastically embraced this approach to social...
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Product Features
How Competitor Tracking Can Either Hurt or Help Your Brand Performance on Social Media
So, you're nosy—totally normal! We've all been there, peeking over the fence to see what the neighbors are up to. But when it comes to your brand's strategy, is stalking the competition really the secret sauce?...
1 Min Read