Product Features

Global brands in China are more socially involved than ever as social media accounts let you communicate with your target audience and customers immediately and directly, and most importantly, build a lasting relationship that boost brand loyalty for the brand.

But, the question is how can you tell if the brand’s social media profiles are driving good engagement to keep your competitors at bay, and help you excel in your field?

As a marketing professional, you probably already know that social media analysis is the answer to this question; without it, your brand will have difficulty determining whether or not and how your Chinese social presence is helping you build a name there.

Read on to learn about the benefits of social media analysis, and how you can run them yourself to optimize your Chinese social media accounts in a smarter way.

If you’re an international company based outside China, and uses Chinese social media such as WeChat, Weibo, and Douyin, you may face such challenges:

😫 Cannot see what the content actually looks like before they are out?

😫 Don’t know exactly what time, what content types and formats work best for your target audience?

😫 The language barrier and time difference even further complicate the process of approving, scheduling and publishing content?

We understand your struggles. In fact, more than 75% of KAWO’s clients face similar issues, which is why we have built a solution to address these challenges.

WeChat, Weibo, Douyin, Kuaishou, and Bilibili are fully integrated into KAWO, a bilingual (Chinese & English) platform that lets you write, edit, publish, and manage multi-accounts across social networks in one place from any time zones 🌍.

Let’s take a look at a few features that could make your life easier 👇

1. Post Editors

2. Smart Scheduling

3. Tag Insights

Run a boutique advertising agency, or even several of them from different time zones? You need a social media management tool for China to makes collaboration with your team and clients easier. Then you’ve come to the right place! The following are some ways KAWO can assist you.

In this article, you will learn some tips and tricks for creating the right editorial calendar for your team, the benefits of having one, and what KAWO Calendar can do for you 😏 You will also find some good stuff for your social media marketing in China at the end of the blog.

Visualizing data in your reports can assist you in understanding and identifying trends. Here are some ways KAWO visualizes data to help you understand what’s actually working:

(1) Line
(2) Column
(3) Pie
(4) Table
(5) Number
(6) Top Content
(7) Word Cloud (new)