KAWO Blog

Visualizing data in your reports can assist you in understanding and identifying trends. Here are some ways KAWO visualizes data to help you understand what’s actually working:

(1) Line
(2) Column
(3) Pie
(4) Table
(5) Number
(6) Top Content
(7) Word Cloud (new)

There is a high chance your brand is missing out on China’s largest-growing consumer group… And no, it’s not Gen Z

This group is expected to contribute to a third of China’s GDP in the next 30 years, rising from 5.9 trillion in 2021 to 106 trillion by 2050 —— they are seniors, the fastest-growing consumer group in modern China.

However, the outdated notion that seniors are reluctant to spend prevails — making this a market ripe for savvy brands to capitalize on. Little effort has been put into studying this group’s needs and behavior changes. Their potential consumer demands are a huge opportunity for those brands who start paying attention – so we made an entire “Social Media Marketing to Seniors in China” guide for you!

Seniors’ Potential on Social

30.8% of China’s 1.07 billion netizens are over 50 years old, and age isn’t slowing them down anytime soon. They are actively engaging in social media which capture most of seniors’ attention online. Most online activities seniors engage in take place on social media apps, including instant messaging, short video and news feed.

Online transaction volume made by senior citizens has grown 3 times in the first 8 months of 2022 compared to 2021. In recent years, social media usage and purchasing power of seniors have increased exponentially, which inspired China social networks to modify their apps’ interfaces for senior users.

Have you ever stopped to think about the learning curve you experienced when first using the maps app on your smartphone? Probably not, and there’s a good reason why — because there is no learning curve required. 

🧐 What are some good WeChat articles our competitors posted in Q1?

🧐 Do our competitors still make consistent efforts on their Weibo in 2023?

🧐 Which Douyin video got the best views in the past 90 days?

🧐 Can we learn from the Kuaishou video that went viral on Women’s day?

We will tell you👇

🤓 KAWO’s Full-text Search is a competitive analysis tool built into KAWO’s Competitors, allowing users to search for competitors’ top content or content with any specific keywords. With the feature, brands like yours can better analyze competitors’ efforts on seven mainstream social media platforms in China — WeChat Official Accounts, WeChat Channels, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili.

🧐 What is the best time to publish on WeChat? How about on Douyin, Weibo or even Kuaishou ??