In the ever-changing development of China’s social media platforms, the speed of changes in content forms, iterations of social media platform functions, and changes in social media marketing methods is astonishing. At the same time, several major social media platforms have begun to build a closed loop of e-commerce, forming their own ecosystem. Consumer behavior and shopping habits have also quietly changed.
At KAWO, we are dedicated to helping brands and agencies gain success on China social. Keep reading for the top eight China social media trends we have summarized for you to keep on the radar in 2023.
In this article, you will learn some tips and tricks for creating the right editorial calendar for your team, the benefits of having one, and what KAWO Calendar can do for you 😏 You will also find some good stuff for your social media marketing in China at the end of the blog.
Most social media platforms make signing up as easy as possible. It’s a race to grow more users who, in turn, attract more investment, high-quality creators, and ad buys. But not Bilibili. This Chinese video platform makes joining more difficult than passing a driving test (OK – maybe that’s true for only some us).
Bilibili — more than any other platform — doubles down on the concepts of “niche” and “community driven” — and the strategy is creating an appealing ecosystem!
Bilibili homepage
Let’s take a look at what makes Bilibili such a unique platform, and a hot marketing opportunity, especially for brands with a niche audience, like automakers.
Visualizing data in your reports can assist you in understanding and identifying trends. Here are some ways KAWO visualizes data to help you understand what’s actually working:
(1) Line (2) Column (3) Pie (4) Table (5) Number (6) Top Content (7) Word Cloud (new)
There is a high chance your brand is missing out on China’s largest-growing consumer group… And no, it’s not Gen Z
This group is expected to contribute to a third of China’s GDP in the next 30 years, rising from 5.9 trillion in 2021 to 106 trillion by 2050 —— they are seniors, the fastest-growing consumer group in modern China.
However, the outdated notion that seniors are reluctant to spend prevails — making this a market ripe for savvy brands to capitalize on. Little effort has been put into studying this group’s needs and behavior changes. Their potential consumer demands are a huge opportunity for those brands who start paying attention – so we made an entire “Social Media Marketing to Seniors in China” guide for you!
Seniors’ Potential on Social
30.8% of China’s 1.07 billion netizens are over 50 years old, and age isn’t slowing them down anytime soon. They are actively engaging in social media which capture most of seniors’ attention online. Most online activities seniors engage in take place on social media apps, including instant messaging, short video and news feed.
Online transaction volume made by senior citizens has grown 3 times in the first 8 months of 2022 compared to 2021. In recent years, social media usage and purchasing power of seniors have increased exponentially, which inspired China social networks to modify their apps’ interfaces for senior users.
