KAWO Blog

2022 China Marketing Calendar

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.

china marketing calendar

This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!

Here is Your China Marketing Calendar for 2022

January

2022 China Marketing Calendar插图1

SAT 01 JAN

New Year’s Day

2022 China Marketing Calendar插图2

FRI 21 JAN

Hugging Day

2022 China Marketing Calendar插图3

MON 24 JAN

World Education Day

SAT 29 & SUN 30 JAN

Spring Festival Make Up Days

MON 31 JAN

Chinese New Year’s Eve

Free Image Resizing Tools for Social Media 2022

Adding images to your content makes your posts more engaging, fun and memorable. However, the worst thing you can do today is posting an incorrectly sized photo to your social channels. In this article, we will cover free image resizing tools to compress your photos for social.

Guide to Chinese Social Media Image Size: WeChat 2022

With over 1.25 billion registered users, WeChat, the almighty Chinese super app, provides a unique platform for brands to connect with the masses. (Learn more about WeChat from our Ultimate Guide) Here we take a look at image size specifically for distribution on WeChat. 

In this article, we are covering the following image types:

Note: WeChat has lifted the upper size limit to 10MB to accommodate high resolution images. However, it doesn’t mean you should upload images with sizes bigger than necessary as it’ll slow down the loading speed of the article, hampering reading experience.

Profile Picture Size– 383 x 383

recommend size is 383x383 pixels, yet 200x200 is suffice as long as you keep the ratio at 1:1

Article Preview Header Size– 900 x 383 

The article preview header image spans the top of your account post and it’s the first thing the reader sees. Here’s your chance to be creative and make your article captivating. 

The ratio is always 2.35:1, keep the most captivating information in the center of the image

Article Preview Thumbnail Image Size – 383 x 383 

ratio is always 1:1

Article Inline Image Size– 400 x Any

Its image size displays at a length of 400 pixels, but higher resolution is also recommended. 

The illustration of article inline image size

How can we help

WeChat backend can help you crop images of any ratios into the suggested sizes above, but there seems to be a delay in updating the article preview header after you crop it differently in a short amount of time.

In KAWO backend, all the updates will be in real time and it can also show you what the cropped image looks like in article history, article search and shared article, as illustrated in the left column of the video.

Want to learn more about KAWO’s platform? Visit our website here.

Thank you…

Dear Customers, Partners, Friends, Family & Everyone who believed in KAWO,

We are delighted to announce that KAWO has received a $5 million (USD) investment from Sequoia Capital. This is a huge validation of our mission to build the best social media management platform for teams in China.

Thank you so so much for being part of our journey so far. It’s been 8 years since we first started building KAWO and without you, our customers, users and partners we couldn’t have achieved this awesome milestone.

So what will we do with all this 💰 ?

Our mission remains the same to build the best software for teams managing China social media. Every day we talk to teams who tell us about the challenges, from declining engagement to endless overtime.

We’re going to accelerate the development of our platform & use this money to solve some hard problems. Among many other projects, we’ll develop AI to give you insights and answer your most pressing questions. 

KAWO will continue to be user driven. So please reach out and let us know what you’d like to see…

Many thanks,

The Whole KAWO Team