KAWO Blog

China Social

KAWO’s Guide to China Social Metrics

This Guide will help marketers understand where each platform sits in the marketing funnel and how metrics and KPIs can be translated into actual business success China’s social media platforms are diverse, unique and present a...

1 Min Read

Douyin

Five Key Metrics that Help Brands Get On Douyin’s Algorithm and Gain More Traffic

According to Statista, with around 57.7 billion yuan in user traffic value, Douyin became the most valuable short video app in China as of June 2023. The platform has over 400M active users daily, of whom...

2 Min Read

Weibo

Harnessing the Power of GIFs for Weibo Posts: Engage Your Audience Like Never Before

Weibo is a vibrant social media platform where millions of users share their thoughts, stories, and experiences every day. While many China marketers often debate how relevant Weibo is — the truth remains that Weibo continues...

1 Min Read

Product Features

Draw Chinese Consumer Insights from Analyzing Your Competitors’ Social Media Performance

How Global Brands Draw Relevant Consumer Insights from Benchmarking Competitors' Social Media Performance Data in China + Example

1 Min Read

China Social

Do China’s Strict Social Media Controls Extend to Age-Gating for Alcohol Brands? It’s More Complicated Than You Might Think…. 

Brands in the West face strict controls on who they can legally target through social, but how about in China? The government has attracted international attention for its strict policies aimed at protecting young internet users...

1 Min Read

Bilibili

How to Reach the Untapped Market on RED and Bilibili

RED (Xiaohongshu) and Bilibili are known to be popular to younger generations, especially Gen Z. However, the presence and potentials of seniors can not be ignored on those platforms. Seniors are flocking to RED From must-buy...

1 Min Read