“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
— John Wanamaker (1838 – 1922)
John Wanamaker was an early pioneer of advertising, but still now, over 150 years later, marketers around the world are still trying to answer the same question he struggled with.
The digital revolution has given us new channels and more data than we could possibly need. But it still takes hours of manual efforts to analyze the details and find insights.
Hence, KAWO has built tagging to be the easiest and most insightful way to understand how your brand connects with your Chinese followers.