Why do I need KAWO tagging?
There are plenty of social media backends that provide data, but it takes hours to draw the insights that matter to your business. That’s why KAWO created Tag Insights as an easy and intuitive way to identify how your brand connects with your Chinese followers.
How does it work?
First, decide how your content should be categorized according to your business and create tags in KAWO. Then, identify which categories are required for every post and whether they must be mutually exclusive. It’s optional to create your own tags or select from a fixed list. As shown below, tags are structured in the following manner 👇.

How to configure tagging?
Step one: Access the product tag analysis page

Step two: Enter the tag management page

Step three:Create a new tag category

Parent Tag
By using parent tags, you can set up a multi-level tag system. When a parent tag is selected for a tag category, the category will be subordinate to the selected parent tag as a sub-level. If no parent tag is selected, the newly created category will be placed directly at the top level and will not belong to any other tag.
Required Tags
KAWO Tagging works best if all your posts are tagged. Enable Required, all posts and articles must have the tag before being saved, making it impossible for content editors to miss adding a tag in this category.
Mutually Exclusive
In a Mutually Exclusive category, posts can only have one tag. Enable Mutually Exclusive prevents content editor accidentally add a second tag into this category.

Allow Any Value
Enable Allow Any Value if content editors are free to create new tags in this category. If disabled, content editors will only be able to add tags in the category that are pre-defined.

Auto Tags
Auto Tags will be automatically added to your posts and articles. Clicking into each of these categories will display Pie Charts and Timeline graphs. *Auto tags can’t be deleted.








