How is my tagged content performance calculated?
Take the screenshot below as an example, the equation for calculating the value of Performance for metric Average Impressions is:
Performance = Average Impression of the tag / Average Impression of all tags -1
which is 34% = 100k / 74.9k – 1
Note that the final result is rounded to the nearest whole number here.
The same logic applied to the rest of the metrics as:
Performance = Metric of a certain tag / Metric of all tags -1
Note: When the number of tags in the category is greater than 6, the base number of the performance is the median of all tag groups; when the number of tags is less or equal to 6, the base number of the performance is the average (total/post number in the whole category; not the zero performance category).