China Social

China Social

KAWO’s Guide to China Social Metrics

This Guide will help marketers understand where each platform sits in the marketing funnel and how metrics and KPIs can be translated into actual business success China’s social media platforms are diverse, unique and present a...

1 Min Read

China Social

Do China’s Strict Social Media Controls Extend to Age-Gating for Alcohol Brands? It’s More Complicated Than You Might Think…. 

Brands in the West face strict controls on who they can legally target through social, but how about in China? The government has attracted international attention for its strict policies aimed at protecting young internet users...

1 Min Read

China Social

Why Should Brands Value
Seniors on China Social

The spending potential of China's senior citizens is expected to contribute to a third of China's GDP in the next 30 years, rising from RMB 5.9 trillion in 2021 to RMB 106 trillion by 2050.  In...

1 Min Read

China Social

8 China Social Media Trends to Follow in 2023

In the ever-changing development of China's social media platforms, the speed of changes in content forms, iterations of social media platform functions, and changes in social media marketing methods is astonishing. At the same time, several...

1 Min Read

China Social

Making an Editorial Calendar for Chinese Social Media with Your Team Has Never Been More Intuitive or Easier

In this article, you will learn some tips and tricks for creating the right editorial calendar for your team, the benefits of having one, and what KAWO Calendar can do for you 😏 You will also...

1 Min Read

China Social

KAWO’s Social Media Marketing
to Seniors in China 2023

There is a high chance your brand is missing out on China's largest-growing consumer group… And no, it's not Gen Z This group is expected to contribute to a third of China’s GDP in the next...

2 Min Read